As part of the NFL’s Salute to Service initiative, Ticketmaster and the New York Jets supported over 100 veterans and service members as they participated in the 2024 Jets Soldiers To Sidelines program.
Soldiers To Sidelines provides veterans and service members an incredible opportunity to learn how to become a coach. In collaboration with the Jets and Ticketmaster, Soldiers To Sidelines hosted a week-long football coaching certification seminar, which included an in-person workshop at MetLife Stadium.
Before the workshop at MetLife Stadium, the Soldier Coaches earned a football coaching certification in a multiday virtual certification seminar taught by Soldiers To Sidelines leadership and renowned college and NFL coaches. Then, they attended the in-person workshop at MetLife Stadium to learn how to turn their certification into applied practice.
The participants also received an exclusive tour of the Jets locker room, where they were surprised with personalized lockers stocked with Jets x Ticketmaster x Soldiers To Sidelines gear.
Ticketmaster’s partnership and support for Soldiers To Sideline’s is a vital investment into our military community to continue to serve our country as a coach. Because of Ticketmaster’s generosity, we can provide essential training to our Soldier Coaches to develop the country’s future leaders and ensure the future of our all-volunteer force.”
Harrison Bernstein
Founder/Director, Soldiers To Sidelines
After earning their certifications, the newly trained coaches had the opportunity to bring their lessons to life at a free youth football clinic. The Jets welcomed local youth athletes to MetLife Stadium for an evening of football and fun on the field.
Ticketmaster is proud to support our partners, the New York Jets and the National Football League, in their mission to use the platform of football to create a positive impact within the military community.
Want to learn more about how Ticketmaster can elevate your partnership efforts? Get in touch with us here.
