Key Takeaways
- Ticketmaster is now available as a connector in Muse, creating another way for fans to discover live events through their own personalized agent.
- Muse can proactively surface relevant events and real-time ticket options based on a fan’s interests, helping them explore live experiences they may want to attend, with purchases taking place on Ticketmaster’s secure marketplace.
- Eligible events can gain additional visibility through a new, personalized discovery channel, with no additional cost or integration work required.
Bringing Live Events to More Fan Discovery Journeys
Fans are discovering live events across multiple platforms, and personal AI agents are becoming another part of how they explore what to do, where to go and who to see. Muse can proactively surface relevant events based on a fan’s interests and preferences, helping bring live experiences forward as fans make plans.
Muse is a new AI product that lets people create and interact with their own personalized agent, known as a Muse. Ticketmaster is available as a connector in Muse, helping bring relevant live events and ticket options into the moments when fans are planning what to do next. It’s another extension of Ticketmaster’s approach to making events discoverable wherever fans are searching, from search engines and social platforms to emerging agentic experiences.
How Fans Discover Ticketmaster Events in Muse
When a fan chooses to connect to theTicketmaster connector, a fan’s Muse can help surface live events and ticket options that align with their interests. Fans can:
- Proactively surface concerts, sports and other live experiences that aligns with the fans interests.
- Bring relevant Ticketmaster event options forward for the fan to explore.
- Browse real-time event information, seating options and ticket pricing.
- Continue to Ticketmaster’s secure marketplace to complete their purchase.
For example, a fan’s Muse can proactively surface relevant Ticketmaster events and ticket options when there is an opportunity to see a favorite artist, team or type of live experience.
Muse proactively brings forward live events tailored to each fan’s individual interests, preferences and plans. Fans remain in complete control of their purchase decisions, as final purchases are all made within Ticketmaster’s secure marketplace. The experience is currently available in English on web, iOS and Android for U.S. users.
Expanding Event Visibility
As Muse helps fans explore concerts, sports and other live experiences, eligible Ticketmaster events may be surfaced in relevant results. This gives clients another opportunity to reach fans as they consider what to do next.
Most events that are on sale with active inventory are eligible to appear in Muse discovery results. Ticketmaster manages the connector with Muse, so there is no additional cost or integration work required for clients.
Reaching Fans Where Discovery Happens
Ticketmaster’s connector with Muse is part of a broader approach to expanding event discovery.
As fans’ AI evolves to become more personalized and agentic, Ticketmaster’s availability creates another way for eligible events and verified tickets to appear during those discovery moments. By making events available across evolving discovery channels, Ticketmaster helps clients connect with fans wherever they are looking for their next live experience.
Connect With Us to Learn How We Are Expanding Event Discovery Across AI-Powered Platforms
