Key Takeaways

  1. Ticketmaster brought the ultimate vintage arcade experience to NBA Crossover Experience in Indianapolis with their Game and Go Arcade.
  2. Multi-day activation saw fans of all ages playing classic games, testing their skills and winning epic prizes as part of NBA All-Star Weekend festivities.
  3. Appearances from NBA legends and rookies helped fans make more amazing memories at NBA Crossover Experience.

Retro arcade games, a claw machine, amazing prizes and a chance to capture your best dunk for social media? Oh, yeah. It all happened during this year’s NBA Crossover event at Ticketmaster’s Game and Go Arcade. As the Official Ticket Marketplace of the NBA, Ticketmaster wanted fans to enjoy themselves off the court as much as the All-Stars did on it. So in the spirit of making more memories live, they transformed part of the Indiana Convention Center into a vintage arcade. Talk about game on.

From February 16–18 in Indianapolis, Ticketmaster created buzz onsite at the Indiana Convention Center with their first-ever activation at the NBA Crossover Experience. Over the course of the weekend, fans of all ages played slam dunk classics like NBA Jam, tested their shooting skills on pop-a-shot and tried their fortune at a claw machine game. Every participant scored a scratch-off ticket revealing Ticketmaster goodies — with some landing a surprise “Master Ticket” gift card that could be used for tickets to sporting events, concerts, theater shows and more!

Fans were also able to capture their clutch moments in the made-for-content space that included a photo opportunity, catch appearances from NBA legends like Dominique Wilkins and Joakim Noah as well as rookie Jaime Jaquez Jr., and get quizzed on NBA trivia by celebrated sports journalist and broadcaster Taylor Rooks. Meanwhile, attendees were able to engage with ambassadors onsite and sign up for the chance to win the ultimate prize: a $1,000 Ticketmaster gift card.

Ticketmaster also partnered with on-the-street interviewers and NBA personalities for a fun game of “Two Truths and a Live,” where fans were challenged to guess whether an NBA All-Star statement was true or made up. Fans played for a chance to win a Ticketmaster experience, and those who couldn’t make it to All-Star Weekend could also play online via social media.

NBA All-Star 2024 — a total Indy takeover, with events and games taking place at Gainbridge Fieldhouse, Lucas Oil Stadium and the Indiana Convention Center — saw 25,000 fans turn out for a weekend of celebrating basketball’s deep roots in the state of Indiana.

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