Ticketmaster and Olivia Culpo surprise two 49ers fans with Super Bowl LVIII tickets at Levi’s Stadium on January 20, 2024

  • As the Official Ticket Marketplace of the NFL, Ticketmaster has been celebrating the live gameday experience — and all the memories that come with it throughout the season. 
  • Ticketmaster has hosted six watch parties and surprised over 70 lucky fans with once-in-a-lifetime experiences — including purchasing tickets to Super Bowl LVIII for two 49ers fans and two Chiefs fans!
  • During the NFL Playoffs, Ticketmaster teamed up with Olivia Culpo to invite fans to share their own epic NFL game memories on social media
  • Fans can participate all year long by sharing their favorite game memories and photos using #MakeMoreMemoriesLive and tagging @Ticketmaster

All season long, Ticketmaster has commemorated the live NFL gameday experience with the “Make More Memories Live” campaign. As the Official Ticket Marketplace of the NFL, Ticketmaster ensures fans are there to experience all the excitement of game day with 100% verified tickets. Ticketmaster has expanded the “Make More Memories Live” campaign across its many NFL team partnerships, collaborating with the league and teams (including the 49ers, New York Jets, Los Angeles Chargers, Tampa Buccaneers and Atlanta Falcons) on activations such as training camp sponsorships and postseason watch parties.

A partnership with the Philadelphia Eagles during the wild card round saw Ticketmaster present the “Road to Victory Bus” — which made stops in New Jersey and Pennsylvania and inspired playoff excitement among the team’s fan base — with appearances from special guests like Swoop and Eagles Cheerleaders, ticket giveaways and more.

Ticketmaster also surprise-upgraded fans to suites and field level tickets throughout the season. These upgrades included meeting legends, receiving signed merch, being shown on the in-stadium video board and being highlighted on Ticketmaster’s social media accounts.

Most recently, Ticketmaster partnered with actress, model and NFL fan Olivia Culpo during the 2023 NFL Playoffs, where she surprised two lucky San Francisco 49ers fans with Super Bowl LVIII tickets bought by Ticketmaster. Ticketmaster also found two passionate Kansas City Chiefs fans via social media, and surprised them by buying them tickets to the big game!

Together with Olivia, Ticketmaster captured the excitement of being there live, sharing glimpses of the thrilling atmosphere with fans on social media and inviting fans to share their own cherished NFL game memories using #MakeMoreMemoriesLive. “From the electric atmosphere of the stadium to cheering your face off with fans who become friends, nothing beats making those lifelong memories,” Olivia said.


Super Bowl ticket surprise 🏈 🎟️ Phillip and Lorrie made my day!!! How sweet is this. Keep sharing your favorite memories in the comments below or post a photo with MakeMoreMemoriesLive. Thank you @Ticketmaster #ticketmasterpartner #sponsored

♬ original sound – oliviaculpo

As part of a multi-channel marketing strategy that blends brand, performance, experiential and influencer marketing, Ticketmaster released its first-ever Connected TV Spot titled “Make More Memories Live: The Afterglow,” which was shot at MetLife Stadium and captures the warm postgame feeling and lasting memories fans take home afterwards — regardless of the outcome.

The CTV spot was crafted by Ticketmaster’s in-house Content Studio, and has been running all season long. Fans can catch the ad on Ticketmaster’s social channels,” Ticketmaster SVP Marketing Sonika Patel said.

Sonika Patel

Ticketmaster SVP Marketing

Ticketmaster’s season-long integrated campaign fuses brand storytelling and performance through its content. The campaign spans across organic social through experiential efforts such as fan surprises and delights, email engagement, editorial content and advertising on ticketmaster.com, and with digital out-of-home, paid social and programmatic advertising.

At the end of the day, it’s all about creating that unforgettable experience. “At Ticketmaster, our mission is to help teams connect with their fans,” Patel added. “As the Official Ticket Marketplace of the NFL, we offer fans 100% verified tickets, ensuring they’ll get into the game so they can focus on making lasting memories.”

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