How the New York Yankees Leverage the Distributed Commerce Partner Program

Meet Mark Topley, Associate Director of Tourism Sales at the New York Yankees

In his role as Associate Director of Tourism Sales for the New York Yankees, Mark Topley oversees travel and tourism ticketing distribution partnerships for the organization. Since joining the Yankees in 2022, Mark has leveraged Ticketmaster’s Distributed Commerce Partner Program to drive thousands of incremental ticket sales with leading e-commerce and travel partners.

In this series, Mark shares key insights on working with distribution partners and how the Yankees have been able to reach incremental audiences through Ticketmaster’s Distributed Commerce Partner Program.