Top Tips for Distribution With Mark Topley

It’s important to find the right partners to help achieve your business objectives. With Ticketmaster’s Channel Partner Program, there are many opportunities to expand your event’s distribution. Whether your goal is tapping into unique audiences, price segmentation or driving sales for specific events, our channel partners bring unmatched flexibility and reach.

Mark Topley shares his top tips for working with distribution partners via Ticketmaster’s Channel Partner Program and making sure your offers are optimized across distribution platforms.

1. Be patient — it takes time, effort and collaboration.
2. Be strategic with the event dates — offer as many as possible.
3. Be curious — do your research and learn about each partner.