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CORAL GABLES, Fla. – Miami Athletics, in conjunction with Legends Global, has announced a new partnership with Ticketmaster, the global leader in live event ticketing. With strong ties in the South Florida…

Key Takeaways How Ticket Resale Gives Fans More Ticket Choices As event day approaches, fans continue searching for tickets that match their budget, seating preferences, and desired event experience. While primary…

Supporting Discovery, Commerce and Operations at Scale Festivals operate at a different level of complexity than traditional live events. From high-demand onsales and multi-day ticketing structures to large-scale entry operations and…

KEY TAKEAWAYS Bringing Fans Closer to Major League Soccer Ticketmaster’s Sports State of Play report reveals soccer is America’s fastest-growing sport, reaching 41% of sports fans and driving a 19% year-over-year…

When a high-demand event sells out, the ticketing journey isn’t always over. Production releases are often made available closer to the show. Venue configurations and production changes often open up new…

At Ticketmaster, partnerships are about more than sponsorship. They’re about creating experiences that strengthen fan loyalty, elevate brands, and deliver meaningful results for our clients. Across sports and live entertainment, we…

Key Takeaways Search engines, social media and streaming platforms continue to play an important role in connecting fans with events. Increasingly, however, fans are turning to AI assistants to explore options…

Key Takeaways Timed-entry experiences continue to grow across live entertainment. Museums, immersive exhibits, seasonal attractions, pop-up activations and touring experiences are all looking for ways to improve guest flow and reduce…



