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Soccer connects billions of fans across six continents, with stadiums of 80,000+ seats selling out in minutes. Navigating this global ecosystem—from local clubs to international federations—requires specialized expertise and operational scale.…

Live sports demand in the United States is evolving fast. Fans are no longer defined by local loyalty alone. They are traveling further, looking for unique experiences and expecting elevated experiences…

KEY TAKEAWAYS Sports fans around the world are increasingly looking for live sport to deliver more than just the action on the field, according to Ticketmaster’s new State of Play Sport report. Based…

KEY TAKEAWAYS MANILA, PHILIPPINES: SM Prime Holdings, Inc. and Ticketmaster today announced the launch of SM Ticketmaster, a new ticketing service that marks Ticketmaster’s entry into the Philippines. SM Ticketmaster will…

Soccer’s momentum across North America continues to accelerate. Younger audiences, multicultural fandom, and digitally connected communities are reshaping how fans engage with the sport and how organizations build loyalty. For teams,…

From packed arenas to one-of-a-kind experiences, we deliver ticketing solutions for events of all segments and sizes. Any event type. any event size. Explore some of the many event segments we…
For teams competing deep into the postseason, playoff hockey moves fast. One goal can decide everything and sometimes, a win means an entirely new playoff series needs to be on sale…

Key Takeaways: Ticketmaster is partnering with Hive to give event marketers a smarter way to turn fan insights into targeted campaigns and measurable revenue. As a new Ticketmaster Marketing Partner, Hive…



