Bringing Savings to Those Who Serve With GOVX

Ticketmaster’s Distributed Commerce partner network provides clients with access to a wide range of channel partners that allow you to maximize your distribution strategy, increase ticket sales and welcome new audiences to your events.

A standout partner in this network is GOVX, one of the largest e-commerce destinations for active and retired members of the U.S. Armed Forces and related government agencies. With over 9 million members, partnering with GOVX is about more than just reaching new fans; it’s an opportunity to connect with and honor those who have contributed so much to our communities.

How GOVX Works

GOVX allows Ticketmaster clients to offer exclusive discounts on events to current and former military personnel, first responders, law enforcement, government employees and emergency medical services. Since Ticketmaster’s partnership with GOVX launched in 2013, it has been used by hundreds of event organizers, resulting in impressive success.

Membership through GOVX is completely free for potential ticket buyers. Using GOVX’s proprietary verification system, eligible members are quickly and accurately confirmed, ensuring they can access your unique pricing.

Ticketmaster clients can seamlessly integrate with GOVX through a discrete ID link, directing GOVX members to artist, venue or event pages where they can access exclusive offers.

Best Practices

Here are a few tips to maximize the impact of your distribution strategy with GOVX:

• Incorporate a Range of Price Levels: Ensure your offers include options at all price levels – including the best seats available.
• Run Throughout the Sales Cycle: Keep your GOVX offers live from the initial onsale until the event date to capture interest at every stage.
• Reach the Full GOVX Audience: Make your promotions accessible to military members, first responders, law enforcement, government employees and emergency medical personnel.
• Include a Clear Call to Action: Promote your discounts on your website by linking directly to your GOVX offer page, making it easy for eligible members to access exclusive pricing.

GOVX is highly appreciative of our partnership with Ticketmaster. Ticketmaster has been an incredible partner since we launched our efforts together in 2013, bringing true value, collaboration and expertise to the table. The Distributed Commerce program makes it simple for teams, events and venues to integrate with GOVX ID & Marketplace to join GOVX in our mission of bringing savings to those who serve.”

Bryce Terrill

Business Lead, Tickets and Travel, GOVX

Maximizing Exposure

GOVX enhances event visibility with a dedicated storefront for each event or venue, driving traffic directly to your Ticketmaster.com offer page. These pages average an impressive click-through rate of 35%, leading to incredible exposure for your events.

Partnering with GOVX also includes several free promotional benefits, such as placements in newsletters and features across GOVX’s social media channels, which provide further reach and engagement.

Build Meaningful Connections With GOVX

Ready to extend your reach and show your support? As part of Ticketmaster’s Distributed Commerce partner network, GOVX is ready to be activated for your events. Please reach out to your Ticketmaster representative to take the next steps to activate your partnership.

Not a current Ticketmaster client, but interested in learning more about how Ticketmaster can help you expand your distribution network? Please fill out this form.