Meghan Trainor, NIKI and Peach Tree Rascals showcase how fans can discover and buy concert tickets through Shazam and Snapchat
Ticketmaster is transforming how fans discover and buy tickets to live events by integrating directly with the platforms they use every day. Through a new collaboration with Shazam and an existing partnership with Snapchat, Ticketmaster is making it easier than ever for fans to find concerts and for artists to connect with audiences in real time.
“I love that you can now Shazam a song and immediately buy concert tickets on Ticketmaster,” said Meghan Trainor. “It’s genius!”
Ticketmaster’s integration with Shazam, available across all Ticketmaster markets, allows artists to link their upcoming events directly within the app. When fans identify a song, they can instantly discover where that artist is performing and access tickets.
On Snapchat, fans can explore Ticketmaster’s global catalog of live events using Snap Map, making it easy to find concerts and experiences happening nearby or anywhere in the world.
Together, these integrations create a seamless fan journey:
- Discover a song → Shazam it → find a concert
- Explore Snap Map → discover events nearby → buy tickets
This connection between music discovery and ticket purchasing helps eliminate one of the biggest barriers to attendance.
To highlight these new capabilities, Ticketmaster partnered with Meghan Trainor, NIKI and Peach Tree Rascals on the “Music Finds You” campaign, demonstrating how effortless it is for fans to discover live events through Shazam and Snapchat.
“For us, music is all about connection. Ticketmaster’s integration with Snap Map means that our fans can easily discover when we’re in town performing,” said Peach Tree Rascals. “It’s a win-win—bringing us closer to our fans and creating real-life moments together.”
This shift comes at a critical time: 42% of fans say they missed a concert they wanted to attend simply because they didn’t hear about it beforehand. By embedding ticket discovery into everyday music and social experiences, Ticketmaster is helping ensure fans never miss out.
As part of the “Music Finds You” campaign, three new ad shorts bring the app integrations to life with the help of Meghan Trainor, NIKI and Peach Tree Rascals.
ABOUT SHAZAM
Shazam is one of the world’s most popular and highly rated music apps, helping people identify, explore, and share songs playing around them or on their device. Shazam identifies over one billion songs per month and its charts reflect both early and global music trends. Shazam is available on iPhone, iPad, iPod touch, Mac, and Apple Watch, plus Android and the web. More information is available at apple.com/shazam.
ABOUT SNAP INC.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
