Ticketmaster, the world’s leading ticket marketplace, announces its arrival in Colombia, offering fans, artists, venues and promoters access to the most advanced technology and a global network that transforms the way audiences connect with live entertainment.
With this launch, Colombia joins more than 35 markets where Ticketmaster processes hundreds of millions of tickets annually, ensuring safe, efficient experiences that align with best international standards. As part of this expansion, Eticket completes its transition to Ticketmaster, fully integrating into the company’s global network.
Colombia’s music scene has become a global force, with artists like Shakira, Karol G, and Juanes not only dominating international charts but also driving massive demand for live events worldwide. Latin America has seen 15 years of industry growth, making it one of the fastest-growing regions worldwide (IFPI). Colombia’s live entertainment sector is booming, with a 10.6% rise in the past year (Bancolombia) and 133% GDP growth over the last decade (DANE). This expansion underscores the increasing demand for world-class ticketing solutions, and Ticketmaster is committed to delivering best-in-class technology to support both local and global artists in reaching their audiences.
Our arrival in Colombia marks a key step in Ticketmaster’s expansion in Latin America, solidifying our global leadership with cutting-edge technology and a market-adapted approach. We are investing in infrastructure, innovation, and local talent to provide the best possible experience to fans, artists, venues and promoters in the country. With the acquisition of La Tiquetera SAS, we strengthen our presence in Colombia and offer the industry advanced tools to take live entertainment to a new level.”
Adam Newsam
Executive Vice President, Latin America, Ticketmaster
Ticketmaster operates with state-of-the-art technology designed to ensure that tickets reach true fans, combating fraud and bot usage through strong security tools and transparent processes.
In addition, its global ecosystem enables the implementation of innovative solutions that optimize the buying experience and access to live events, benefiting the entire entertainment industry in Colombia.
As part of its commitment to the Colombian market, Ticketmaster acquired La Tiquetera SAS in Medellín, integrating its deep knowledge of the local market and client network with Ticketmaster’s cutting-edge technology, operational expertise, and distribution capabilities. This acquisition not only expands Ticketmaster’s reach and strengthens its offering for national and regional promoters but also enhances the fan experience by ensuring a more efficient, secure, and innovative service. With La Tiquetera, Ticketmaster reinforces its presence in the country and establishes itself as a key partner in the growth of Colombia’s entertainment industry.
Connecting more fans with the music, shows, and events they love, Ticketmaster is a strategic partner for artists, venues and promoters, providing them with tools that optimize the management of their sales strategies.
Its world-class infrastructure supports venue operations and access security, ensuring smooth and reliable experiences for both audiences and organizers.
Ticketmaster’s priority is to offer a safe and frictionless buying experience for fans, while providing artists and promoters with advanced tools to manage their events effectively. With Ticketmaster’s arrival, Colombia gains access to world-class infrastructure that raises the standard of the entertainment industry in the country.”
Andres Fierro
Director of Ticketmaster Colombia
With its arrival in Colombia, Ticketmaster reaffirms its commitment to the evolution of the live entertainment industry in the country, combining reliability, innovation, and global reach. Its presence opens a new chapter for the industry, raising the standard of live events and providing unparalleled experiences for every fan.
