KEY TAKEAWAYS
- Ticketmaster’s new video series helps soccer fans navigate match day with popular soccer content creators Jake Barford and Jessica Flores.
- Viewers will get a breakdown of the sport, the matchday experience, and how to buy tickets confidently and securely.
- As the official ticketing partner of Major League Soccer (MLS), Ticketmaster serves as the gateway for live matches in the U.S
Bringing Fans Closer to Major League Soccer
Ticketmaster’s Sports State of Play report reveals soccer is America’s fastest-growing sport, reaching 41% of sports fans and driving a 19% year-over-year spike in MLS ticket sales. To fuel this growing passion, Ticketmaster is launching a new guide-to-the-game video series.
With nearly 1 in 5 soccer fans becoming a fan within the last two years alone, this series is designed to help newcomers navigate their first matchday like a seasoned pro. By showcasing how modern venues are redefining the live sports experience, Ticketmaster is helping fans seamlessly transition from watching on their screens to experiencing the action live in world-class stadiums.
The series is hosted by Jake Barford, a leading sports and lifestyle creator known for documenting soccer matches globally, and Jessica Flores, a prominent sports host and creator capturing the intersection of soccer, music and Latine culture at major global matches. Kicking off the series, Barford hosts the first episode from the new MLS headquarters in New York, giving viewers a complete rundown on MLS teams, star players and stadium experiences.
Serving as a practical guide to MLS match days, the series will educate viewers on:
- The Basics: A guide to MLS and where to track team and player statistics.
- The Venues: A look at how venues like LAFC’s BMO Stadium elevate the live soccer experience, backed by MLS’s $11 billion investment in 26 modern stadiums across the country including Inter Miami CF’s recently opened Nu Stadium and NYCFC’s upcoming Etihad Park.
- The Tickets: Step-by-step guidance on how to confidently buy tickets and find the best seats using Ticketmaster’s interactive seating charts.
The appetite for live soccer is only growing — Ticketmaster research shows 42% of MLS fans have already traveled more than 250 miles to attend a match, underscoring just how deeply invested this fanbase has become.
Episode 1 of the video series, Soccer Is Growing In The U.S. Here’s Why It Matters For Fans, is available now on Ticketmaster’s YouTube and social channels.
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