Driving Measurable Results With Ticketmaster Marketing Solutions
Producing some of the world’s most iconic live touring shows, Feld Entertainment continually looks for new ways to connect with fans across North America at scale. By leveraging Ticketmaster Promoted Ads, the organization reaches audiences at high-visibility moments throughout the ticket discovery journey, helping drive awareness and conversions for its year-round performances.
Promoted Ads enable Feld Entertainment to maintain always-on visibility for multiple productions, ensuring fans can easily discover events when interest and intent are highest.
Campaign Flexibility With Promoted Ads
Promoted Ads offer flexible options for promoting live events, and Feld Entertainment has embraced the platform’s self-serve capabilities, including Listing Ads. These tools allow teams to efficiently create, manage, and optimize campaigns with no minimum spend requirement, providing both control and agility.
During a recent campaign period, Feld empowered regional marketing teams to independently launch and manage campaigns using self-serve functionality. While each region maintained ownership of its initiatives, the broader organization stayed aligned through a centralized TM1 dashboard, ensuring visibility, coordination, and consistency across markets.
Scaling Performance Across Regional Teams
Leveraging this flexibility, Feld Entertainment had 14 users simultaneously creating and managing 66 unique self-serve campaigns across its regional teams. This approach enabled Feld to scale campaign execution efficiently, while still allowing local teams to tailor efforts based on regional needs and show schedules.
Different Regions, Consistent Results
While each market promoted multiple productions to distinct audiences, the 66 campaigns delivered strong, consistent performance, generating an average return on ad spend of 11.1x and selling more than 26,000 tickets across all campaigns.
These results demonstrate how Promoted Ads can support both regional autonomy and enterprise-level performance, helping organizations drive meaningful outcomes across diverse markets.
The Value of Centralized Analytics
Centralized analytics within TM1 played a critical role in this success. Real-time performance insights enabled Feld’s teams to quickly adjust campaigns, identify what was working, and apply proven approaches across regions.
This collaboration highlights how Promoted Ads combines flexibility with centralized visibility, helping Ticketmaster clients maintain control while scaling performance across multiple teams and markets.
Looking Ahead
As Promoted Ads continues to evolve, Feld Entertainment plans to leverage new Ticketmaster innovations to expand reach and sustain marketing momentum. Together, Feld Entertainment and Ticketmaster remain focused on driving growth, strengthening fan connections, and turning each campaign into lasting impact.
We’re proud of the results we’ve achieved with Promoted Ads and excited to see how the product continues to evolve. As new features are introduced, we look forward to discovering even more ways to reach fans and drive success for our events.”
– Windy Reeves, Senior Director of Event Marketing & Sales
READ: How the Miami HEAT Use Promoted Ads to Boost Ticket Sales
Partner With Ticketmaster To Accelerate Your Growth
Ready to learn how Ticketmaster solutions can help elevate your live events and drive results? Get in touch with our team to explore how partnering with Ticketmaster can support your business goals.
