One of the main reasons fans miss out on live events is simple: they didn’t know the show was happening.
Now, Ticketmaster is making concert discovery easier than ever. Through a new collaboration with Shazam and an existing partnership with Snapchat, Ticketmaster connects fans to live events at the exact moment they discover new music—turning inspiration into action instantly.
“I love that you can now Shazam a song and immediately buy concert tickets on Ticketmaster,” said Meghan Trainor. “It’s genius!”
To celebrate this expansion, Ticketmaster has teamed up with Meghan Trainor, NIKI, and Peach Tree Rascals to show fans how seamlessly they can discover live events through Shazam and Snapchat in the “Music Finds You” campaign.
“For us, music is all about connection. Ticketmaster’s integration with Snap Map means that our fans can easily discover when we’re in town performing, creating a space for us to unite and vibe together live,” said Peach Tree Rascals. “It’s a win-win—bringing us closer to our fans and spreading the love.”
This matters more than ever: 42% of fans say they missed a concert they wanted to attend simply because they didn’t hear about it in time. Ticketmaster is solving that problem by embedding event discovery directly into the platforms fans already use every day.
Global Integrations: From Music Discovery to Ticket Purchase
Ticketmaster’s integration with Shazam—available across all Ticketmaster markets—allows artists to link their upcoming concerts directly within the app. When fans identify a song, they can instantly see where that artist is performing and access tickets.
On Snapchat, fans can explore live events worldwide using Snap Map, where Ticketmaster powers a global view of upcoming concerts and experiences.
Together, these integrations create a seamless journey:
- Hear a song → Shazam it → find a concert
- Open Snap Map → see events nearby → buy tickets
This reduces friction between music discovery and ticket purchase—one of the biggest barriers in live event attendance.
Seamless Event Discovery for Fans and Artists
Ticketmaster continues to expand how fans discover live events by integrating directly into everyday digital behaviors.
The Snap Map integration allows users to view concerts and events near them in real time, while Shazam connects music recognition with real-world experiences. These tools help artists reach fans at the most meaningful moments—when they’re actively engaging with music.
“At Ticketmaster, we are constantly working to enhance the live event experience,” said Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster. “Our collaborations with platforms like Shazam are designed to make it easy for artists to connect their fans to live events. By linking ticket purchases to moments of musical discovery, we’re ensuring fans never miss unforgettable shows while deepening their connection to the artists they love.”
For more information on the Shazam and Snap integrations, click here.
For more information on Ticketmaster’s Distributed Commerce programs click here.
Get in touch to explore all the possibilities in partnering with Ticketmaster.
ABOUT SHAZAM
Shazam is one of the world’s most popular and highly rated music apps, helping people identify, explore, and share songs playing around them or on their device. Shazam identifies over one billion songs per month and its charts reflect both early and global music trends. Shazam is available on iPhone, iPad, iPod touch, Mac, and Apple Watch, plus Android and the web. More information is available at apple.com/shazam.
ABOUT SNAP INC.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
