Make high-demand events easier for fans, and easier for you.
Perfect for shows where demand far exceeds supply, Request gives fans a simple way to request tickets without the urgency of a traditional onsale.
Give every fan a Fair Shot
Fans can submit requests at their convenience as soon as the show is announced. Everyone has an equal chance to submit requests.
Understand Demand Early
Because fans authorize their credit card when submitting a request, you get a clear picture of true demand up front. These insights help you make confident decisions, like adding dates or opening more seats.
Choose exactly how tickets are allocated
You can prioritize fan club members, mailing lists, and more – the platform lets you allocate based on objectives.
Reach more fans who want to attend
If a fan’s first choice isn’t available, you can invite them to purchase tickets for alternative shows or added dates.
How it works for fans:
- Fans sign in to an artist-branded Ticketmaster page to pick their shows.
- They choose their ticket types and quantities, then enter payment details to authorize the request.
- Tickets are distributed based on your criteria, while scalpers and bots are filtered out.
- Fans are notified if their request is fulfilled, and their tickets appear in their Ticketmaster account automatically – no onsale, no extra steps.
Artists use Request for:
- Underplays – when demand is expected to exceed supply
- Super-serving fans – giving your community prioritized access
- Special events – charity shows, free events, livestreams, or unique one-offs
For more information, please contact your Ticketmaster representative.
