Through its early collaboration with Google, Ticketmaster is helping define the next generation of fan discovery—where conversational search meets real-time commerce, and verified tickets are just a question away.
And now with agentic capabilities in Google Search via AI Mode, fans starting in the United States* can ask intent-rich, conversational questions, like:
“Find me two tickets to the Shaboozey concert this weekend—standing floor if possible.”
Google’s AI scans trusted sites, surfaces real-time ticket options, and connects fans directly to Ticketmaster’s secure checkout. This new unlock in Search, shifts from simply retrieving information to fulfilling intent, and helps turn curiosity into action.
Ticketmaster: A Foundational Partner in AI-Powered Search
As an early commerce partner, Ticketmaster’s structured data, verified inventory, and commerce APIs help power these new experiences. Through continuous investment in schema, structured metadata, and real-time inventory feeds, Ticketmaster ensures event listings appear accurately and prominently when fans search for live events.
Each event page combines up-to-date event details, rich visuals, and live updates, making Ticketmaster’s listings AI-optimized and eligible to appear in generative search results. The result is greater visibility and a more seamless path—from the first AI-powered inquiry to the final ticket purchase.
Be Where Fans Already Search
These agentic capabilities bring transactional intent directly into Google Search. When fans look for upcoming events on AI Mode, Ticketmaster-powered results surface naturally within the conversational AI experience—guiding fans to purchase official, verified tickets from a trusted source.
Win in AI-Driven Discovery
As Google Search evolves with these AI-curated recommendations, Ticketmaster’s brand trust, data integrity, and commerce infrastructure keep clients discoverable and competitive. This visibility ensures your events remain present wherever fans ask what to do, where to go, or what’s happening nearby.
Frictionless, AI-Optimized Discovery
Ticketmaster event pages are purpose-built for AI indexing with structured data, real-time updates, and rich multimedia content. As AI search continues to reward freshness, relevance, and verified data, clients benefit from higher placement, stronger engagement, and faster fan conversions.
Future-Ready Through Distributed Commerce
The same technology behind Ticketmaster’s Distributed Commerce program—clean data integrations, seamless partner connectivity, and robust attribution—also powers its AI collaboration with Google. Clients automatically benefit from this proven infrastructure as AI search continues to expand globally, driving scalable visibility, measurable growth, and long-term fan engagement.
Expanding Beyond Organic AI Discovery
Ticketmaster’s marketing and paid search teams are piloting new AI-driven ad placements through AI Max for Search Campaigns. These initiatives use automation and smart bidding to place high-intent ticketing options at every layer of the AI-powered search journey. Combining Google’s Events Listings with paid placements, clients achieve comprehensive coverage from conversational queries to sponsored recommendations.
Powering the Future of Fan Connections
AI with agentic capabilities means fans no longer need specific keywords—they simply ask, and Ticketmaster and Google deliver. Our partnership ensures that event discovery is not only interactive and intelligent but also action-oriented, guiding more fans from interest to purchase.
For clients, this is more than a technological advance. It’s a key industry advantage: Ticketmaster’s commitment to innovation, trusted inventory, and data-driven solutions puts your events at the center of tomorrow’s discovery landscape.
Connect with us to learn how Ticketmaster can help get your next event discovered.
*Available to users 18+ in the U.S. in English who have opted into the Agentic capabilities in AI Mode experiment.
