With so many options available to fans today, they expect more than just a ticket to an event — they want unforgettable experiences and a seamless experience from sale to scan.

Ticketmaster’s Nexus Partner Program has been enabling fan experience enhancements for over a decade. By helping event organizers, teams, venues and promoters deliver seamless, personalized and innovative fan experiences.

With more than 100 certified partners and over 600 clients, the Nexus Partner Program has shaped the way the industry approaches mobile technology, data, venue entry and more. From AI-powered personalization to adaptable technologies like biometrics, the Nexus program connects Ticketmaster clients with best-in-class solutions to meet evolving fan expectations.

Want to know where the industry is headed? Stay tuned for our upcoming Nexus Year in Review, featuring powerful insights — like how biometric entry adoption doubled in 2024 across global markets — and an in-depth look at the trends shaping live events. Check back in the upcoming weeks to explore the full report. The future of live events is here, and it’s smarter, more connected and built for the modern fan.

Click here to read the 2024 Nexus Report.

Click here to learn how partnering with Ticketmaster can bring these insights to life for your next event.


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Andy White, Freelance WordPress Developer London