Smarter Insights and Greater Flexibility to Personalize Every VIP Experience
Fans want more elevated experiences at live events, with 65% saying they are more likely to attend a live music event if a premium or VIP space is available, according to the “Live Nation 2024 Premium Audience Survey.” Ticketmaster has released powerful new enhancements to its TM1 VIP reporting tools—designed to give VIP package providers real-time sales visibility, deeper fan insights, and greater flexibility in managing premium programs.
With VIP experiences now accounting for 18% of live music revenue, up from 9% in 2019, and with 93% of Live Nation fans saying premium spaces make live music feel more exclusive and special, these tools empower clients to better understand fan behaviors, tailor offerings and deliver standout VIP fan experiences.
Unlock New Revenue from VIP Sales Comparison
The VIP Sales Comparison Report, part of Ticketmaster TM1, now delivers near real-time data updates, refreshing approximately every 15 minutes. This enhanced visibility into VIP inventory performance across events empowers clients to make timely adjustments, keep packages available closer to showtime and unlock new revenue opportunities through extended sales windows and smarter inventory management.
Personalized Fan Communication & Fulfillment
The VIP Order Details Report is a new addition to TM1 Reports, offering secure, self-serve access to VIP purchaser insights—no data feed setup required. This level of visibility helps teams personalize communications and better understand their VIP audience from the start. The report refreshes approximately every 15 minutes and account administrators can assign user permissions to control access. With timely, actionable insights and secure data management, teams can confidently fulfill packages closer to showtime—keeping VIP offers available longer and unlocking new revenue opportunities.
Why These Enhancements Matter
Together, these TM1 updates give clients the tools to provide VIP packages that:
- Keep VIP packages on sale longer, with real-time reporting that supports last-minute fulfillment.
- Respond quickly to sales trends with near real-time reporting
- Schedule report exports based on operational needs
- Ensure privacy compliance, with post-event anonymization available for GDPR and CCPA support
These TM1 enhancements reflect Ticketmaster’s ongoing commitment to empowering clients with the tools they need to deliver more personalized, impactful fan experiences.
