Getting Started With Online Travel Agencies
New York Yankees Distribution Guide
- Meet Mark Topley, Associate Director of Tourism Sales
- Mark’s Key Tips for Distribution
- Reaching New Fans With Channel Managers
- Working With Travel & Tourism Partners
- Getting Started With Online Travel Agencies
- Future Outlook & Advice
Ticketmaster’s Channel Partner Program now extends to Online Travel Agencies (OTAs) that offer targeted exposure to hundreds of millions of tourists while they are planning their travel and looking for things to do in their destination.
Recent studies have shown that 30% of live event attendees travel over 100 miles to see their favorite team, artist or performance. OTAs capture this demand through consumer-facing marketplaces, where inbound travelers can discover and book events directly. While major tourist attractions and tours have historically been a primary focus for these channels, more travelers are now booking tickets for local live entertainment as well.
Getting Started With OTAs
The New York Yankees leverage OTAs to reach fans across the world. Mark Topley outlines how to get started with these partners and the key steps for integrating them into your distribution strategy.
