Our Tailored Approach. Your Unique Objectives.
Ticketmaster’s Managed Service is designed to drive revenue and improve marketing return on investment. Whether the goal is increased ticket sales, optimized lead generation, database growth or boosting ancillary sales such as parking, Ticketmaster’s team of industry experts delivers tailored strategies to unlock growth and optimize your strategy.
Jessica Runyon, VP of Global Client Marketing, explains how Ticketmaster’s Client Marketing team strategically collaborates with clients to help them achieve their specific business goals.
Here’s an overview of the tools and services that are available exclusively to clients through Ticketmaster Marketing’s Managed Service.
Unique Fan Data and Audiences
At the core of Managed Service is access to Ticketmaster’s unique fan data and audiences. These audiences deliver precision targeting across the full fan journey, from awareness through to conversion. Expanded targeting options ensure messaging reaches the right fans with every campaign.
Programmatic Advertising
Activate full-funnel marketing strategies with programmatic ads, including display, YouTube, online video, connected TV, audio and digital out-of-home formats. Ticketmaster’s experts recommend formats and audience mixes tailored to campaign goals, maximizing both reach and engagement.
Programmatic campaigns have driven measurable results — such as a 43% year-over-year increase in orders for the Charles Schwab Challenge.
43%
YoY Increase in Orders
Dynamic Creative Optimization (DCO)
Dynamic Creative streamlines campaign management by enabling marketers to promote multiple events or games through a single creative asset. Updates to creative elements, such as event dates or times, are automated, ensuring ads remain accurate and up to date.
This innovation drives efficiency and impact, as seen with Casino Rama Resort’s 3X return on ad spend (ROAS).
3X
ROAS
Paid Social
Expand your advertising reach and boost sales by engaging fans on the social platforms they use most. Targeted ads deliver relevant messages through feeds and stories, leveraging both proprietary Ticketmaster audiences and lookalike modeling. After campaign launch, real-time campaign reporting supports data-driven optimization.
137%
YoY Increase in Leads
Paid Search
Ensure Ticketmaster event listings appear at the top of search results for high-intent fans. Paid search campaigns combine keyword targeting with unique audience data to achieve maximum visibility and enhance conversion likelihood.
Premium Email
Engage high-propensity fans with exclusive offers, presale codes and dynamic creative features, including countdown timers and embedded video content. Premium Email leverages LiveAnalytics data to amplify campaign effectiveness and keep events top of mind throughout the sales cycle.
Reporting
Ticketmaster Managed Service offers real-time campaign reporting through TM1, enabling immediate analysis and optimization of campaign performance. The consultative team provides ongoing strategic support — guiding planning, evaluating results and setting the stage for success in future campaigns.
Promoted Ads
Promoted Ads, one of Ticketmaster’s latest innovations, is also available via Managed Service. Continue to the next article in this series to explore the different ad types available.
