Key Takeaways
- Ticketmaster connects mobile tickets, wallets, event information and entry tools to help fans prepare for event day from their phones.
- SafeTix and mobile ticket management help support secure, trusted digital entry.
- Mobile experiences, including Ignite, can help fans navigate arrival, access event extras and stay connected beyond the gate.
Make Every Event Day Moment Easier on Mobile
Event day is made up of many small moments. Fans need to access tickets, coordinate with friends, find parking, navigate to the right entrance and know what to expect once they arrive. Once inside, they may want to purchase food, merchandise, an upgrade or another event experience.
Ticketmaster’s mobile event day experiences help fans access what they need from their phones while giving organizers more opportunities to communicate, guide and engage fans before and during an event.
Make the Mobile Ticket More Engaging
The mobile ticket is often the first thing a fan looks for as event day approaches. It needs to be easy to access, secure and ready when it is time to enter. But it can also do more than provide access to the venue.
Apple Wallet and Google Wallet passes can include customizable links to parking, entry details, merchandise, food and beverage and client apps. Apple Wallet can also surface venue maps and other event information within the pass.
This keeps important information close to the ticket and gives organizers another way to create a more connected mobile experience. Rather than serving as a single-use entry credential, the ticket can become a useful resource throughout the event journey.
Help Fans Prepare Before They Arrive
A smoother event day often starts with better preparation. Fans may need to know when gates open, where to park, which entrance to use, how to access their tickets or what to have ready when they arrive.
Ticketmaster’s Know Before You Go communications help organizers share those details as the event approaches. Communications can include:
- Ticket-access instructions
- Wallet-save reminders
- Transfer guidance
- Start and gate-opening times
- Directions and parking
- Food and beverage options.
Clients can also use Ignite, Ticketmaster’s mobile experience platform for branded app ticketing and fan engagement, to pair these communications with mobile modules, notifications and relevant event updates. Giving fans the information they need before they need it can help reduce questions around ticket access, arrival and entry.
Keep Tickets Connected When Plans Change
Event plans do not always go as expected. A fan may need to send a ticket to a friend or sell a ticket they can no longer use.
Ticketmaster Resale gives fans mobile tools to manage ticket transfers and resale directly from their accounts. Recipients can access their own tickets on their devices, making it easier for groups to coordinate before arriving at the venue.
For eligible resale tickets, Ticketmaster reissues the ticket with a new barcode for the buyer. Keeping eligible transfers and resale on Ticketmaster’s secure platform helps maintain visibility across the ticket journey while supporting a trusted path from ticket purchase through entry.
A More Seamless Path to Entry
When fans arrive, the mobile ticket becomes an important part of the entry experience.
SafeTix uses encrypted ticketing technology and a rotating entry token for tickets, helping protect against screenshots, copies and unauthorized duplication. The redesigned Ticketmaster mobile ticket also includes live animations as a visible authenticity cue and blocks screenshots and screen recordings on supported iOS and Android devices.
The experience goes beyond security. Tappable wayfinding can help fans and venue staff find the right destination, while clear ticket design supports faster scanning at entry.
Connect Fans From Arrival to Curtain Call
Finding the venue is only part of getting to an event. Fans may still need to locate the correct parking area, entrance, gate or section. Apple and Google wallet passes, mobile tickets and branded Ignite experiences can connect fans to parking, transportation, gate and venue-navigation information.
Mobile can also extend the experience beyond entry. When enabled by the client, Ignite can help connect fans with upgrades, merchandise, concessions, food and beverage ordering, in-seat ordering and other event extras from their phones.
From ticket access and arrival guidance to secure entry and event day experiences, Ticketmaster brings mobile ticketing, SafeTix, mobile wallets, transfer and resale, Ignite, event information and wayfinding together in a connected mobile journey.
For fans, more of what they need can be available on the phone already in their hands. For organizers, that creates more opportunities to keep fans informed, support smoother entry and extend engagement beyond the ticket itself.
Connect With Us to Learn More About Ticketmaster’s Mobile Event-Day Solutions
