Key Takeaways
- Ticketmaster Ignite brings ticketing and event-day experiences directly into organizations’ branded mobile apps.
- Fans can discover events, purchase and manage tickets, enter venues and access more of the event experience from one mobile destination.
- Custom branding, Ignite CMS and flexible modules give organizations more ways to engage fans while keeping their brand front and center.
Bring More of the Fan Journey Into One App
From finding tickets and getting into the venue to accessing event information and experiences, fans increasingly turn to their phones throughout the live event journey.
Ticketmaster Ignite brings those moments into organizations’ branded apps. Fans can discover and purchase tickets, manage their tickets, access mobile entry and engage with event-day experiences without leaving the app.
For organizations, Ignite combines Ticketmaster technology with the flexibility to create a mobile experience built around their brand, events and fans.
Connect Fans From Discovery to Entry
Ignite brings Ticketmaster ticketing capabilities directly into the branded app.
Fans can search selected events, explore available tickets and complete their purchase within the app. Once tickets are purchased, they can manage them and access SafeTix ticket for mobile entry, keeping more of the ticketing journey in one place.
That connected experience gives fans an easier path from finding an event to getting through the gate, while keeping the organization’s app at the center of the experience.
Make Every Experience Feel On Brand
Ignite enables organizations to bring Ticketmaster-powered functionality into their mobile experience in a way that aligns with their own brand.
Colors, fonts, imagery, logos and other visual elements can be customized to reflect the organization’s identity. Pre-built and custom modules provide additional flexibility to shape the experience around specific fan and business needs.
The result is Ticketmaster-powered functionality delivered through a mobile experience that feels like part of the organization’s brand.
Watch How Ignite Can Bring Offers Directly Into the Branded Mobile Experience:
Give Fans More From Their Tickets
A mobile ticket can become a valuable touchpoint before and during an event.
With Ignite CMS, organizations can build and launch branded content on digital tickets. Pre-built modules can surface useful information like venue directions, while custom modules can connect fans with experiences such as upgrades, merchandise, concessions and sponsor promotions.
READ: TICKETING THAT DELIVERS STRAIGHT TO YOUR APP
Ignite can support experiences including:
- Directions and Venue Information
- Food and Beverage
- Parking
- Merchandise
- Event Extras
- Upgrades
- Sponsorship / Partner Offers
Placing these experiences alongside the ticket gives fans easy access to what they may need while creating more opportunities for organizations to drive engagement and incremental revenue.
Offering exclusive, in-app experiences with our tickets unlocks powerful revenue streams and allows us to build deeper fan relationships. Ticketmaster Ignite provides us with the flexibility to innovate, enhance the fan experience, and minimize friction at every touchpoint.”
Ricky Casady
Vice President of Ticketing, Kroenke Sports & Entertainment
Create More Ways to Connect With Fans
Bringing more of the event journey into the branded app creates additional opportunities to engage fans at moments when they are already interacting with their tickets.
Organizations can use Ignite modules to highlight relevant information, offers, partner activations and event experiences before and during the event.
For fans, that means useful information and experiences are easier to find. For organizations, each interaction creates another opportunity to strengthen fan relationships, extend sponsor visibility and connect fans with additional experiences.
READ: THE NEW TICKETMASTER APP MAKES IT EASIER FOR FANS TO DISCOVER MORE LIVE EVENTS
Powered by Ticketmaster, Built Around the Brand
Ticketmaster Ignite brings ticketing, mobile entry and event-day experiences together within organizations’ branded apps.
Fans get a more connected way to discover events, manage tickets and make more of event day. Organizations get the flexibility to build on Ticketmaster technology while keeping their brand and fan relationship at the center of the mobile experience.
