Ticketmaster’s digital ticketing solutions have transformed the way fans, venues and event producers experience live events – with technology that turns a fans mobile phone into their ticket.
With this type of innovation, event producers and venues need a clear communication plan to ensure fans have a seamless experience from sale to scan. Ticketmaster’s “Know Before You Go” guidelines help you educate fans on how to access and manage their mobile tickets, to minimize issues and streamline venue entry.
1. Purchase Confirmation Email
Confirm the ticket purchase and emphasize that the fan’s mobile phone is their ticket. For SafeTix users, explain the safety and security of the rotating barcode, and remind fans that screenshots or printouts will not work. Provide clear instructions on how fans can access tickets, save them to their mobile wallet, or transfer tickets within the app.
2. Event Planner Email
Remind fans that their mobile phone is their ticket and explain how to access tickets via the app and include a link to download the app to create a seamless experience. Share event-day tips, including directions, food & beverage options, parking and venue information
3. Mobile Ticket Entry Email
Encourage fans to access / view their tickets in the app or add them to their mobile wallet and provide simple instructions on how to transfer to others in advance to avoid delays.
4. Day-Before Reminder Email
Reinforce how to access tickets and share event-day details like start time and gate opening times. Remind fans that their mobile phone is their ticket and to ensure their phones are fully charged to tap at the contactless scanners at the venue entrances.
Smooth Event Day Experience
By following the “Know Before You Go” guidelines, fans can arrive prepared, helping with shorter entry times, fewer fan support issues at the gate and an optimized event experience. The communications plan is meant to be a starting point and should be customized to meet the individual needs of your event. For even better results – add in visual aids or engaging video content.
Learn more about how you can harness the power of SafeTix / mobile ticketing.
Click here to connect with us and learn more about Ticketmaster’s digital ticketing solutions.
