Easy for fans. Smart for artists.
- Fans register for multiple events in a single, artist-branded experience — no codes required.
- Unlock insights into fan quality to inform key tour decisions.
- Artists own opt-in data for ongoing fan engagement.
The simplest fan registration platform – giving artists deeper, more meaningful demand insights to make smarter touring decisions.
How it works
Fans sign up, get a reminder, and shop
1. Lead the Fan Experience
Fans sign in & select up to three shows in one registration. Fans can edit their show selections after signing up.
2. Reminders Sent
We look at historical fan account activity (including past event attendance) across sign-ups to give you a better understanding of the quantity and quality of demand for your shows. With these insights, you can make informed tour decisions related to marketing, pricing, and other factors.
3. Shop for Tickets
Integrated with Smart Queue, fans gain access to sales designed to prioritize those most likely to attend while deprioritizing suspicious accounts.
Use Demand Insights to:
- Understand signup quality of fans most likely to attend
- Gain a clearer view of expected sales using historical account behaviour
- Optimize inventory and pricing decisions
- Identify which shows require additional marketing support
- Build a reusable audience to support fan engagement across tours and key moments
For more information, please contact your Ticketmaster representative.
Artist Sign-up works best for:
- Multiple Shows, recommended on 4+ events
- Planning potential additional shows, requiring confidence in demand signals
- Demand Uncertainty, to inform pricing and marketing plans
FAQs
Does Artist Sign-Up work in venues not ticketed by Ticketmaster?
For venues not ticketed by Ticketmaster, unique presale codes can be issued, enabling fan access to the presale through the venue’s ticketing partner. However, tickets purchased outside of Ticketmaster provide limited visibility into registration quality.
Can I access all signup data?
Fans can opt in to marketing communications from both the artist and the promoter. Artists receive this opt-in data to support ongoing fan engagement.
What is the difference between Artist Sign-Up and other third-party registration platforms?
Fans register for multiple shows in a single flow, with every signup tied to a Ticketmaster account – no codes required. This enables account-linked data and insights, helping artist teams understand signup quality—not just volume—to inform smarter touring decisions.
Is Artist Signup available globally?
Artist Sign-Up is currently available in 24 markets, including the United States, Canada, United Kingdom, Australia, New Zealand, and key markets across Europe, the Middle East, Africa, and Asia-Pacific.
For more information, please contact your Ticketmaster representative.
