Get ready to wrap up 2022 and give the gift of live this holiday season. Here are three ways you can tie the bow on your events during this festive time:

1. Ticketing Deals & Offers

Incorporating special holiday deals and offers into your marketing strategy will gain exposure for your event, setting you apart from competitors during the sometimes crazy holiday season. With certain offers for your fans, you can not only attract new ones but also develop an audience that will come back time and again! 

At Ticketmaster, we work with clients to provide additional exposure for their ticket discounts and price point promotions. 2-for-1 tickets, family packages and tickets under a specific price are all examples of deals we have implemented. In addition, by working with one of our Distributed Channel partners, you can have the opportunity to attract fans through exclusive packages or special offers. 

2. Exclusive Content  

Gifts don’t need to be physical! Engage with your community with dedicated live content — sending well wishes and thanking them for being a part of your live events. Personalizing your content marketing strategy and incorporating exclusive content can make your fans feel more connected with you during the holidays.

For example, share holiday wishes on a live stream or allow your fans to watch a live event online no matter where they are enjoying their festivities. And including some additional enhancements like GIFs, holiday-related hashtags or holiday-themed brand logos will offer that special touch.

3. Gift Cards

Live events make great gifts and with gift cards, your fans can choose from events that will give them an unforgettable, once-in-a-lifetime experience. 

Wishing you all a happy and safe holiday season! Interested in becoming a Ticketmaster client? Please contact us here.