Did you know that you play an active part in your Ticketmaster event’s SEO ranking? From targeting high-volume keywords to building internal links, your event can rank at the top of search engines like Google and Bing, too. According to SEO company Moz, incorporating an SEO strategy has 20X more traffic opportunities than PPC (pay-per-click) on both mobile and desktop.

Over the next few weeks, we’ll be sharing tips and tricks to enhance your event’s SEO strategy. To start, let’s review the basics:

What is SEO?

Search Engine Optimization (SEO) refers to how a business positions its webpage through organic (unpaid) search results. By improving the quantity and quality of the content on your event’s webpage, you enhance your event’s organic search ranking, attracting new fans for your event.

How does SEO work?

Search engine bots visit webpages, scanning and collecting information that they add to a library called an ‘index’. That index is analyzed to determine which websites should appear for a search and the order they should appear. When it comes to your event’s webpage, search engines evaluate over 200 ranking factors to determine which searches it’s most relevant for and where it should rank.

Do I need SEO if I use PPC?

Pay-Per-Click (PPC) is paid search marketing where you bid on specific keywords with the goal of having your listing appear at the top of the search results. While a carefully targeted PPC strategy is essential for a business, it should be combined with an SEO strategy to bring maximum benefits – driving both top-of-the-funnel and bottom-of-the-funnel leads. Once your SEO gains momentum, you appear higher in search results and for more keywords, plus, as long as your webpage is live, your SEO event listing will be too, having no dependencies on a campaign budget. Ideally, you have both a paid-for and organic result on the same page, occupying valuable real estate and resulting in more direct sales for your event! 

“SEO helps deliver trusted and organic traffic results, as PPC is more immediate.”

– Patricia Atrian, Sr. Director SEO at Ticketmaster

Ticketmaster is not only a site trusted by fans, but by search engines too. With a team of SEO experts behind the scenes, our site’s technical health and content experiences are continually prioritized to stay ahead of algorithm updates – and with top results! Stay tuned to learn more about how Ticketmaster helps drive your SEO and what you can do to enhance it even further. 

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