Major League Soccer (MLS) has entered into a new multi-year agreement that names Ticketmaster as the League’s Official Ticketing Partner. In a move aimed at enhancing its significant growth and momentum, MLS conducted an extensive and comprehensive evaluation process and chose Ticketmaster as the official partner based on the company’s industry-leading technology, unmatched product and collaborative capabilities.
Together, MLS and Ticketmaster will engage soccer fans in more meaningful ways than ever before. Fans will benefit from a seamless process from purchase through matchday that allows them to use their mobile device to easily access and manage their verified tickets and lets them select the perfect seat through interactive 3D stadium views. Ticketmaster will also work with MLS to develop tailored solutions designed to deepen fan connections through next-gen engagement tools and a customized branded experience.
“As we begin the 2023 season, we are pleased to announce our multi-year partnership with Ticketmaster,” said Gary Stevenson, MLS Deputy Commissioner, and President and Managing Director of MLS Business Ventures. “Ticketmaster offers an unmatched set of technology, tools and expertise which will serve to accelerate the growth of our fanbase. The sport is on the rise like never before and we look forward to taking the sport to new heights with our partner Ticketmaster.”
“Ticketmaster is always looking ahead by investing time and resources in technologies that enable our partners to cultivate deeper relationships with their fans and offer one-of-a-kind experiences,” said Marla Ostroff, Ticketmaster North America Managing Director. “We’re excited to share our expertise with MLS and bring their vision to life with our innovative solutions and forward-thinking approach.”
The announcement of the partnership between MLS and Ticketmaster arrives during a period of tremendous energy behind the sport of soccer in North America, as Major League Soccer enters its 28th season and the excitement continues to build on the path to the 2026 World Cup hosted by the U.S., Canada, and Mexico.
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer — celebrating its 28th season in 2023 — features 29 clubs throughout the United States and Canada, including 2023 expansion team St. Louis CITY SC. Starting on February 1, 2023, all MLS, Leagues Cup,and select MLSNEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.