Looking to take your fan engagement to new heights? By partnering with Snapchat, Ticketmaster is bringing you a first-of-its-kind event discovery and purchase experience directly on Snap Map – a surface used by over 300 million users globally. By finding new customers through social media and engaging with them on the platforms they love, you can discover new fans excited to attend your event. Join us as we break innovative new ground, taking your fan experience to the next level with Ticketmaster and Snapchat.
Reach the Next Generation of Fans
Revolutionize how you can engage with the Generation Z audience with our one-of-a-kind expertise. By partnering with Snapchat, effortlessly connect with fans through the native Snap experience, without even lifting a finger:
- The majority of Snapchat users belong to Gen Z.
- In 20+ countries, Snapchat reaches 90% of 13-24-year-olds and 75% of 13-35-year-olds.1
Ticketmaster Events on Snap Maps
Snap Map is one of Snapchat’s most popular in-app social surfaces, allowing users to track their friends’ locations and browse Snap content worldwide on a personalized map. Snapchat users can easily purchase event tickets at nearby venues by toggling the Ticketmaster layer on the app. Currently, Ticketmaster is the only ticketing partner on Snap Map and only one of two third-party layers on the surface – sharing that privilege with The Infatuation™.
Since its launch in 2022, the Snap Map layer has expanded to 21 countries worldwide – meaning fans all over the world can contextually discover local events on a global scale!
Ticketmaster is committed to working with the most innovative companies in the world to create unique experiences that delight fans and help our clients increase awareness for their events. Whether you’re an artist, sports team, promoter, patron or fan, our partnership with Snapchat furthers this mission.
Are you a Ticketmaster client interested in learning more about our partnership with Snapchat? Check out the Distributed Commerce page!
Want to learn more about our services? Get in touch with us.
1Snap Inc. Investor Relations, January 2023