Ticketmaster Germany and the National Football League (NFL) today announced their partnership for the upcoming NFL Germany Games. The NFL will use Ticketmaster’s industry-leading sports ticketing technology to elevate all aspects of the experience for European fans.
Alexander Steinforth, NFL General Manager, Germany, said: “The NFL has enjoyed a long and successful partnership with Ticketmaster and we are very pleased to be extending this into Germany. Their marketing power and industry-leading ticketing solutions have helped the NFL bring the sport to a new audience and to committed fans, and I look forward to seeing this in action around our historic series of games in Germany.”
Ticketmaster already enjoys a long-standing global partnership with the NFL, having partnered on the London Games since 2007, alongside its highly successful partnership with the NFL in USA.
Klaus Zemke, Regional Vice President Central Europe, Ticketmaster said “Germany has one of the largest NFL TV audiences outside North America, so it’s no surprise that demand for tickets is enormous. We look forward to providing a first-class experience to fans for what is set to be a great new sporting tradition here in Germany.“
As part of its International Home Marketing Areas initiative, the NFL announced last year that four teams – Carolina Panthers, Kansas City Chiefs, New England Patriots and Tampa Bay Buccaneers – were to be granted access to Germany for fan engagement, marketing and commercialization. The first regular-season game in Germany will take place at FC Bayern Munich Stadium, with Frankfurt Stadium to also host in future years.
About NFL Germany Games
Germany will host four International Series games over the next four seasons, with the 2022 matchup and an additional one at FC Bayern Munich Stadium, the home of the Bundesliga champions. The two other games will be played at Frankfurt Stadium.
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres and theatres, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).