Guide
How to Enable Channel Partners

Distributed Commerce Partner Program Guide
How to Enable Channel Partners
Once your strategy is in place, it’s time to put it into action. Work directly with channel partners to customize inventory, pricing and offers — aligning with your goals and unlocking new revenue streams.
Kiaja Klabo, Senior Director of Distribution Partnerships at Ticketmaster, shares the key steps to enable channel partners for your events.
- Make an introduction — research potential partners and identify the right fit.
- Set financial agreements, campaign duration and pricing strategy.
- Implement pricing — activate your chosen strategy across your events.
Through our partner API capabilities, your pricing strategies will be implemented instantly.