How to Get Started With Channel Partners

How to Get Started With Channel Partners

Whether your goal is tapping into unique audiences, price segmentation or driving sales for specific events, our channel partners bring unmatched flexibility and reach.

Kiaja Klabo, Senior Director of Distribution Partnerships at Ticketmaster, shares several key tips for getting started with these partners.

Here are Kiaja’s key questions to ask yourself as you consider working with channel partners:

1. Identify what audience you are trying to target — which incremental audiences are you not already reaching?
2. Determine when in the sales cycle you will want to work with these partners.
3. Determine what kind of pricing strategy you would like to implement.
4. Ask for introductions, and do your research!