Channel Partners

Distributed Commerce Partner Program Guide
Channel Partners Explained
Fans discover events in different ways. The Channel Partner Program connects your events with leading e-commerce and travel booking platforms, helping your events reach incremental audiences through curated placements and specialized promotions.
The program is an opt-in model that gives you flexibility to distribute ticketing inventory through channels like Groupon, Spotlight Vegas, Vet Tix, EBG and GetYourGuide, among others. You will always choose which partners to work with, as well as the pricing and promotional offers that work best for your sales strategy.
Channel Partners
Local Audiences
Reach incremental audiences in the local area of your event.





Travel & Tourism
Reach inbound tourists and travelers looking for things to do.








Comp & Papering
Help distribute distressed inventory, dates or sections.




Link Over Partners
These partners link to Ticketmaster via discrete ID (DID) links for transactions.


Regional Partners
Reach partners with significant regional footprints for events in Las Vegas or on Broadway.





