Channel Partners Explained

Fans discover events in different ways. The Channel Partner Program connects your events with leading e-commerce and travel booking platforms, helping your events reach incremental audiences through curated placements and specialized promotions.

The program is an opt-in model that gives you flexibility to distribute ticketing inventory through channels like Groupon, Spotlight Vegas, Vet Tix, EBG and GetYourGuide, among others. You will always choose which partners to work with, as well as the pricing and promotional offers that work best for your sales strategy.

Channel Partners

Local Audiences

Reach incremental audiences in the local area of your event.

Travel & Tourism

Reach inbound tourists and travelers looking for things to do.

Comp & Papering

Help distribute distressed inventory, dates or sections.

Link Over Partners

These partners link to Ticketmaster via discrete ID (DID) links for transactions.

Regional Partners

Reach partners with significant regional footprints for events in Las Vegas or on Broadway.


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