With 33.2M fans opening the Ticketmaster App across 117.6M sessions to date in 2026, the latest app update brings fans a more personalized way to discover events, follow what they love and keep track of what they want to see next.
The new Ticketmaster App makes it easier for fans to discover more live events. A personalized Home screen surfaces more relevant events, Favorites helps fans follow the artists, teams and venues they care about, and Watchlist keeps them up to date on events they’re interested in attending.
Together, these updates create a more seamless experience that helps fans discover the events they love and move more easily toward ticket purchase.
Making Event Discovery More Personal
The new personalized Home screen is built around each fan’s interests and location, helping fans discover events tailored to them through modules like For You, Trending and Last Minute, alongside just-announced shows and more.
This gives fans a more relevant starting point every time they open the app. By making discovery more personal, the Home screen helps connect fans with more of the live events that match their interests.
Turn Fan Interests Into Better Discovery
Fans can use Favorites to follow the artists, teams and venues they care about, giving them an easy way to keep up with what they love.
Those interests also help power personalization throughout the Ticketmaster App. As fans add Favorites, the app can surface more relevant events and recommendations based on what they’ve shown an interest in.
This turns Favorites into another discovery tool, helping connect fans with more of the live experiences they’re likely to care about.
Keep Interested Fans Connected with Watchlist
Fans don’t always purchase tickets the moment they discover an event. They may be waiting for a specific onsale, considering different dates or planning to buy later.
The new Watchlist makes it easier to stay connected to those events. Fans can save events and get timely information, including presale sign-ups, ticket sale alerts, ticket inventory updates and reminders.
Watchlist helps keep events top of mind and gives interested fans an easier way to stay informed as they move from discovery toward purchase.
Create a More Connected Path From Discovery to Purchase
Together, these updates make it easier for fans to move from discovering an event to keeping up with it and buying tickets when they’re ready.
Personalized discovery, Favorites and Watchlist work alongside the Ticketmaster experiences fans already use to buy and manage their tickets, creating a more connected experience from discovery to event day.
Made for Fans
The new Ticketmaster App was made with fans in mind, giving them a more personal and intuitive way to discover, follow and get tickets to the events they love.
It’s an experience designed to make live events easier to discover, keep interested fans engaged and help turn more of those moments of discovery into ticket sales.
Connect with Us to Learn More About the New Ticketmaster App
