Maximize Fan Engagement With Ticketmaster’s Managed SMS Solution

Introducing Ticketmaster Managed SMS — an instant, direct and personalized way to enhance fan communication and drive awareness. With Ticketmaster’s Managed SMS, fans can hear from you directly, keeping them informed and engaged while offering a convenient option for purchasing tickets.

SMS allows you to engage fans before, during and after your event. The solution not only creates more opportunities to sell tickets, but also unlocks new revenue opportunities through offers such as upsells, parking or merchandise.

Paired with Ticketmaster’s powerful segmentation capabilities, you can personalize offers and messaging to your fans’ specific interests and preferences for increased engagement and deeper loyalty.

Transactional and Marketing Messages

To keep fans informed and engaged, we recommend sending two types of SMS: transactional and marketing messages.

Transactional SMS delivers non-promotional information related to your event. This includes ‘know before you go’ messages, mobile ticket download instructions, welcome texts as the event begins or post-event surveys.

Marketing SMS is used to engage fans more directly and efficiently. Whether you’re sharing a unique presale code to SMS subscribers, offering ticket upsells, notifying fans of ticket availability or offering a password-protected discount, marketing messages ensure your fans stay updated on the latest promotional offerings for your event.

Building Your SMS Audience

Building your SMS audience from scratch can seem daunting, but with Ticketmaster’s Managed SMS solution, you can build a robust audience by segmenting your fans and providing simple ways for those fans to opt in to your SMS program.

The most effective way to grow your SMS database is by leveraging your existing channels. Here are some strategies to help you get started:

1. Integrate SMS Sign-Up Forms on Your Website
   Your website is an excellent starting point for collecting opt-ins. We can work with your web developers to seamlessly integrate SMS sign-up forms, making it easy for fans to join.
2. Send a “Sign-Up for SMS” Email Campaign
   Inform your email subscribers about your new texting program and its benefits by developing a series of promotional emails. Be sure to include your opt-in form in these communications, and add it to the footer of your newsletters and ‘know before you go’ emails for maximum visibility.
3. Promote Your SMS Program on Social Media
   Don’t be afraid to share your new SMS program on social media. Excite fans with posts or ads that highlight the types of offers they’ll receive when they opt in.
4. Advertise Your Opt-In Keyword and Phone Number at Events
   During your event, engage the audience by displaying your opt-in keyword on digital banners, scoreboards or at the box office. Encourage real-time sign-ups by offering perks like merch discounts or early access to information about future events.

Develop Your Unique SMS Strategy

With Ticketmaster’s Managed SMS solution, we work alongside our partners to develop a communication strategy tailored to their campaign goals. Our SMS services are flexible and cost-effective, designed to scale based on message volume and the desired cadence of fan engagement.

By leveraging SMS Managed Service, you can begin to grow your opt-in database and start communicating with your fans using this new channel today!

For more information on using Ticketmaster Managed SMS to build a unique strategy, please reach out to your Ticketmaster Marketing representative or contact us at [email protected].

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