The Strategy, Data, and Design Behind TM1’s Innovation
TM1 by Ticketmaster is more than just event management software—it’s a dynamic, enterprise-grade platform built to empower venues, promoters, and event organizers to move quickly, make confident decisions, and deliver outstanding live experiences.
Developed by a global team of industry experts, TM1 offers real-time data, faster event creation, and smarter ticketing tools. This behind-the-scenes look highlights the team that powers TM1 and their ongoing commitment to solving challenges for Ticketmaster clients around the world.
Solving What Matters: How TM1 Helps Clients Win
Every function in TM1 is built with purpose—to help clients create and manage live events more efficiently and effectively.
Whether it’s building a show from scratch or a saved template, adjusting seat holds on the day of the event, or analyzing real-time sales data, TM1 enables teams to:
- Work Faster – Create and edit events intuitively, up to 3x faster than previous industry platforms.
- Make Smarter Decisions – With over 17.8 million reports viewed in 2024, TM1 empowers clients with real-time data on ticket sales, attendance, demand insights, and inventory.
Meet the Team That Brings You TM1
The People Powering Live Event Technology
Behind every TM1 innovation is a team of 300+ engineers, product managers, designers and project managers dedicated to creating seamless experiences for clients. Spread across global markets, this diverse team brings both local insight and world-class innovation to every capability they launch.
A Few of the Minds Behind TM1:
“I lead the roadmap for our venue access control tools, ensuring fans enter events quickly, seamlessly, and securely. My focus is on equipping clients with the insights to plan efficient entry and the tools to adapt smoothly to the unexpected.” – Avery, Senior Product Manager
“I design the way clients navigate through TM1—making it seamless to find what they need, when they need it. I focus on the big picture to connect experiences across the product, helping clients move faster and with greater confidence.” – Benaz, Lead Product Designer
“As an engineer on TM1, I focus on building the backend systems that power the real-time data and smart insights across the platform. My work helps clients make faster, more informed decisions and ensures TM1 runs with the intelligence and reliability live events demand.” – Ann, Senior Engineer
What Clients Are Saying About TM1
Real Feedback From the Field
TM1 isn’t just built by experts—it’s shaped by the needs of clients around the world. Here’s what they’re saying:
“Happy to have played a part in getting an update in Entry on the TM1 platform. The legend no longer sits directly on the map and is collapsible, making the entire map able to be seen without obstruction or adjusting the zoom. This might be a small thing, but what a difference it makes!“ – Danielle Pope, Regional Director of Ticketing – OVG360
“TM1 is useful with helping us with scaling maps and providing promoters with accurate manifested scaling. It allows us to make easy amendments and makes everything so much quicker –it makes tasks simpler and easier.” – Sean Nicholson, Head of Ticketing – Co-op Live
Built for the Real World: TM1’s Product Philosophy
Each release, enhancement, and product update in TM1 is driven by a simple mission—solve real problems for event professionals. The product team follows three foundations:
- Client-first design: Product development is guided by direct feedback from clients across the live event industry, resulting in an intuitive experience that aligns with the way teams actually work.
- Faster and smarter workflows: Every update helps to reduce friction, clicks, and time to execution—making it easier to move quickly and confidently in high-pressure moments.
- Scalability: TM1 is a comprehensive solution built to support events of every size, from intimate club shows to global stadium tours. Its logical architecture ensures that tools scale seamlessly as complexity grows.
TM1 is trusted by thousands of users worldwide thanks to its proven track record of success, delivering real-time functionality where and when it’s needed most—so teams can turn insights into action and create fan-friendly experiences at every stage.
TM1 Evolves With Smart Insights and Real-Time Data
Ticketmaster continuously invests in TM1 to meet the changing needs of the live entertainment industry, with a focus on data-driven innovation. Over the past year, the platform has grown with intelligence that enhances event creation, pricing strategies, audience engagement, and fan entry–empowering clients with smart insights and real-time intelligence at every stage.
Recent TM1 updates include:
Stay Informed:
- Real-Time Reporting – Advanced analytics to track sales and inventory.
- Fans Expected Metric – More accurate attendance projections based on all ticket types.
Scan Log Export Enhancements – Detailed entry data exports for easier analysis. - TM1 Entry Enhancements – improve attendance accuracy, enable offline scanning, and streamline fan ingress for smoother event operations.
Work Faster:
- Delete Change Requests – Added flexibility to remove pending updates.
- Quick Updates & Seat Map Adjustments – Faster tools to update event details, such as price level request or seating change.
- Offline Barcode Download –Supports ticketing scanning for non-traditional venues and low-connectivity events.
Make Smarter Decisions:
- TM1 Marketing Email – A powerful, integrated email tool designed to engage fans and drive ticket sales.
- Compare Price Requests – Visual breakdowns of pricing within TM1 Events.
Find What You Need:
- TM1 Navigation – Updated left-hand menu enhances usability and discoverability by grouping all event tools in one place.
Always-On Support: The Ticketmaster Support Community
The newly redesigned Ticketmaster Support Community is built to help clients—venue operators, promoters and event partners—find answers faster. With a search-first experience powered by AI and machine learning, the platform delivers quick access to support resources for event setup, ticketing tools and fan communications. Its streamlined interface expanded knowledge base and smart navigation make it easier than ever to resolve questions and keep events running smoothly.
From step-by-step guides to real-time product updates, the Support Community empowers clients with the tools and information they need to succeed. Clients can also submit support requests, access training resources and stay up to date on the latest platform enhancements—all in one centralized hub designed to support live events at every stage.
Driving Success Through Smarter Tools and Real Support
Trusted by thousands of live event professionals worldwide, TM1 is the industry-leading event creation, management and ticketing software—not just for its powerful capabilities, but for the dedicated team behind it.
The team behind TM1 is committed to building technology and creating tools that simplify workflows, streamline onsales, makes data more actionable and to make every fan experience better.
Discover how TM1’s smart tools and real-time insights can power your next live event.
