One of the main reasons fans don’t get tickets to events is because they didn’t know the show was happening.
Now fans can find your events in even more places. Through a new collaboration with Shazam and existing partnerships with TikTok and Snapchat, Ticketmaster powers more event discovery by meeting fans where they are, making it easier than ever for artists to connect fans to their live events.
“I love that you can now Shazam a song and immediately buy concert tickets on Ticketmaster,” said Meghan Trainor. “It’s genius!”
To celebrate their platform expansion, Ticketmaster has tapped Trainor, NIKI and Peach Tree Rascals to show fans how easy it is to find Ticketmaster events using TikTok, Snap and Shazam in a new campaign called “Music Finds You.”
“For us, music is all about connection. Ticketmaster’s integration with Snap Map means that our fans can easily discover when we’re in town performing, creating a space for us to unite and vibe together live,” said Peach Tree Rascals. “It’s a win-win situation – bringing us closer to our fans and spreading the love.”
“I’m so excited for fans to be able to scroll through TikTok and buy Ticketmaster tickets for their favorite artists’ shows right away,” said Niki. “This Ticketmaster integration makes the concert-going process a lot more streamlined. It feels like it should have always been this way in the first place!”
This year, 42% of fans have reported that they didn’t attend a concert they wanted to, simply because they didn’t hear about it beforehand – now, Ticketmaster is giving artists the tools they need to ensure fans don’t miss out on their shows.
Global Integrations
Ticketmaster’s integration with Shazam, available in all Ticketmaster markets, enables artists to link their Ticketmaster events directly in the app, so that fans can see where their new favorite artist is playing whenever they Shazam a new track. It’s the latest addition to Ticketmaster’s existing platform integrations – on Snapchat, fans can browse Ticketmaster’s complete catalog of upcoming events anywhere in the world by using Snap Map. And on TikTok, Certified Artists can easily share links to their Ticketmaster events so that fans can get tickets without leaving the app. All three help facilitate easier event discovery and ticket buying for both artists and fans.
Seamless Discovery
Ticketmaster was the first ticketing platform to partner on a product integration within TikTok in 2022, and was the only ticketing company to integrate with Snap Map’s Layers feature, which allows users to view events near them directly in the Snap Map. Ticketmaster’s Shazam integration is the newest tool for artists to connect with their fans – innovating the live event experience and bringing fan engagement offline and into the real world.
“At Ticketmaster, we are constantly working to enhance the live event experience. Our collaborations with platforms like Shazam are designed to make it easy for artists to connect their fans to their live events,” says Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster. “By seamlessly integrating ticket purchases with moments of musical discovery, we’re not only ensuring fans never miss out on unforgettable live shows but also fostering a deeper connection with the artists they love.”
And the best part? There is no further action needed from Ticketmaster clients. As part of our Distributed Commerce partner network, Shazam, TikTok and Snap integrate with existing Ticketmaster technology to pull your events from the system and amplify them across these external applications – offering incremental fan reach at no additional cost or labor to your teams. These partnerships continue to maximize the unique strengths of both Ticketmaster and its partners, and help fans discover the live events they love.
For more information on the Shazam, TikTok and Snap integrations, click here.
For more information on Ticketmaster’s Distributed Commerce programs click here.
Get in touch to explore all the possibilities in partnering with Ticketmaster.
ABOUT SHAZAM
Shazam is one of the world’s most popular and highly rated music apps, helping people identify, explore, and share songs playing around them or on their device. Shazam identifies over one billion songs per month and its charts reflect both early and global music trends. Shazam is available on iPhone, iPad, iPod touch, Mac, and Apple Watch, plus Android and the web. More information is available at apple.com/shazam.
ABOUT SNAP INC.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
