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Meta and Ticketmaster Bring Live Event Discovery to Muse
Key Takeaways Bringing Live Events to More Fan Discovery Journeys Fans are discovering live events across multiple platforms, and personal AI agents are becoming another part of how they explore what to do, where to go and who to see. Muse can proactively surface relevant events based on a fan’s interests and preferences, helping bring […]
Article
The New Ticketmaster App Makes It Easier for Fans to Discover More Live Events
With 33.2M fans opening the Ticketmaster App across 117.6M sessions to date in 2026, the latest app update brings fans a more personalized way to discover events, follow what they love and keep track of what they want to see next. The new Ticketmaster App makes it easier for fans to discover more live events. […]
Case Study
NCAA Drives Ticket Sales Throughout March Madness with Promoted Ads
Every March, millions of basketball fans follow the excitement of the NCAA Division I Men’s and Women’s Basketball Championships. Behind the tournament is the challenge of keeping ticket inventory visible and driving sales as games, matchups and host cities evolve throughout the competition. To support this effort, the NCAA partnered with Ticketmaster to run a […]