KEY TAKEAWAYS Ticketmaster has expanded its digital ticketing capabilities with customizable Google Wallet passes, giving clients more control over how their brand appears in fans’ mobile wallets. As the first ticketing partner to offer enhanced, customizable Google Wallet tickets, Ticketmaster enables clients to deliver branded experiences directly on fans’ Android devices. With options like custom […]

Marketing and Engagement Tools to Keep Soccer Fans Engaged Soccer extends far beyond the 90 minutes on the pitch. It is a year-round relationship between clubs, venues, and supporters. From fixture announcements and ticket sales to matchday experiences and post-event retention, every interaction shapes fan loyalty and long-term engagement. Ticketmaster helps soccer organizations connect with […]

Understanding demand isn’t just about selling tickets. It’s about knowing when fans are ready to buy, how they engage, and how to turn that interest into measurable results. For event organizers, that requires more than instinct. It takes the right insights, technology, and partnership. At Ticketmaster, we help clients connect the dots between fan demand […]