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Case Study
How Caesars Entertainment Leveraged Promoted Ads for Shania Twain’s Las Vegas Residency
Top-selling female country artist Shania Twain has been captivating audiences for decades with her unforgettable live performances. Always on the road to connect with her loyal and expansive fanbase, Twain brought the magic to Las Vegas with her highly anticipated headlining residency, Come On Over – The Las Vegas Residency – All The Hits!, which […]
Article
The 2025 Nexus State of Ticketing: Innovations in Mobile Ticketing, Biometrics, and Fan Experience
Uncover the technology trends transforming the live event experience. The 2025 Nexus State of Ticketing report has officially launched, highlighting the latest innovations shaping the future of live events. This annual report explores how mobile-first strategies, biometric entry and fan insight tools—delivered through the Nexus Partner Network—are transforming every stage of the fan journey while […]
Article
We’re All In: How Ticketmaster Is Powering a Fan-First, All-In Pricing Experience for Live Events
Ticketmaster is committed to leading the industry with innovation that puts fans first — and the We’re All In campaign demonstrates our commitment to that mission. From making upfront pricing our new global standard to enhancing communication across the ticketing buying experience, our latest service enhancements deliver on what fans want. All In Prices Ticketmaster has long […]