Understanding demand isn’t just about selling tickets. It’s about knowing when fans are ready to buy, how they engage, and how to turn that interest into measurable results. For event organizers, that requires more than instinct. It takes the right insights, technology, and partnership. At Ticketmaster, we help clients connect the dots between fan demand […]

Key Takeaways: Ticketmaster is partnering with Hive to give event marketers a smarter way to turn fan insights into targeted campaigns and measurable revenue. As a new Ticketmaster Marketing Partner, Hive helps clients unify ticketing and event marketing workflows in one connected experience. What Is Hive? Hive is an event marketing platform purpose-built for the live […]

For teams competing deep into the postseason, playoff hockey moves fast. One goal can decide everything and sometimes, a win means an entirely new playoff series needs to be on sale within hours. That reality is familiar to the Coachella Valley Firebirds, the American Hockey League affiliate of the Seattle Kraken.During the 2025–2026 season, the Firebirds advanced […]