Reaching New Fans With Channel Managers

The Distributed Commerce Partner Program provides Ticketmaster clients, like the New York Yankees, with access to a diverse partner ecosystem of over 1,000 global partners and more than 30 commerce API integrations. Recently, the Yankees have worked with distribution partners to focus on two key growth audiences — corporate employees and international travelers.

Corporate Offerings

The Yankees leverage Ticketmaster’s partnership with Entertainment Benefits Group (EBG), operator of the largest and most comprehensive employee savings program in the United States. EBG services corporate clients through its proprietary platforms: TicketsatWork, Plum Benefits, Working Advantage and Beneplace.

Through EBG’s password-protected website, Ticketmaster clients have a unique opportunity to offer discrete promotions to a highly engaged corporate audience.

International Audiences

Ticketmaster’s partnerships with Channel Managers like MyTicketPro, Redeam and Ingresso power distribution across top online travel agencies (OTAs) like GetYourGuide, Expedia, Viator and more. A single integration with a Channel Manager can provide access to dozens of unique distribution points, offering the flexibility to connect with as many online travel agencies as you choose.

As New York City welcomes visitors from around the world, the Yankees use OTAs to capitalize on the city’s status as a top global destination. The streamlined one-to-many connection offered with Channel Managers helps the Yankees easily connect their events across multiple platforms and reach travelers as they are planning their next trip.