Most of the technology protecting high-demand onsales is intentionally invisible to fans. Long before tickets go on sale, layered defenses are already blocking bad actors – so when fans enter the queue, security, speed, and experience move together to create a fairer, more trusted path to purchase.
Ticketmaster stops bad actors at the account level through AI-powered detection and identity verification. By proactively identifying and blocking suspicious accounts, Ticketmaster helps prevent abuse from happening during periods of peak demand, ensuring a more reliable fan experience through:
Reduced Fraud
Fraudulent accounts are proactively detected and blocked, minimizing repeat abuse and protecting ticket inventory.
Faster Account Recovery
Secure, near instant identity verification allows legitimate fans to quickly regain access to their accounts.
Reliable Performance at Scale
Fast, consistent identity verification helps prevent abuse during peak onsales and high-traffic moments.
How it works:
- When suspicious account behavior is detected, a security check is triggered to verify the account.
- The account holder is guided through a quick, secure verification, which may include a live photo and, if required, a government-issued ID.
- Authenticated fans regain access to their account in minutes, while high-risk or fraudulent activity is restricted.
Ongoing Abuse Protections
Identity verification is one critical layer of protection — part of a broader, always-on defense strategy designed to combat abuse at every stage.
- AI-driven risk modeling detects coordinated abuse early in the funnel.
- Passkeys and multifactor authentication help safeguard accounts to reinforce secure access for fans.
- SafeTix provides fans with secure digital tickets with rotating, encrypted barcodes designed to prevent duplication and counterfeiting.
Together, these layered protections help deter abuse before it starts and deliver a more trusted fan experience from purchase to entry.
For more information, please contact your Ticketmaster representative.
