Road to the Super Bowl: Fans Go Wild for Postseason NFTs
NFL fans attending Super Wild Card Weekend will have a lasting memento to remember their game day experience.
Fans attending must-see matchups like New England at Buffalo, San Francisco at Dallas and the first-ever Monday night playoff game as the LA Rams host Arizona will receive a separate virtual commemorative ticket in the form of non-fungible tokens (NFTs) through the NFL NFT Marketplace powered by Ticketmaster. Season ticket holders, single game buyers and secondary purchasers within the NFL ticketing network will each receive a virtual ticket NFT to commemorate their playoff game experience. Each team that hosts a postseason matchup will issue the limited edition virtual commemorative ticket NFTs to attendees following the game.
In addition, 100 “Road to the Super Bowl” virtual commemorative ticket NFTs are now available for purchase for each participating team. As teams advance, new virtual commemorative ticket NFTs will be released for the Divisional Round, Conference Championships, Super Bowl and, ultimately, the winner of Super Bowl LVI.
The postseason collectibles campaign follows the successful regular season launch, where for the first time ever the NFL released digital collectible NFTs tied to tickets. Through the NFL NFT Marketplace powered by Ticketmaster, fans attending select games received a complimentary virtual commemorative ticket postgame. Additionally, the 100 virtual commemorative ticket NFTs per team that were made available for purchase all sold out within 24 hours.
“Ticketmaster is continually investing in new ways to help our clients engage with fans,” said Brendan Lynch, Ticketmaster – EVP Enterprise & Revenue. “It has been really gratifying to see the success of the NFL’s inaugural ticket holder NFT campaign. We have no doubt the postseason virtual commemorative ticket release will be as popular as the regular season.”
Commemorative virtual ticket NFTs give fans a keepsake to remember the game they attended and share the experience with their friends online, unlocking a whole new way to extend their game day experience. Following the game, account holders who attended the game will receive a link via email to redeem their virtual commemorative ticket NFT. Fans will login to a Ticketmaster account to access their wallet and view the NFL NFT Marketplace powered by Ticketmaster.
Learn more about the NFL’s virtual commemorative tickets here.