When Co-op Live opened its doors as the UK’s state-of-the-art arena redefining sound and the fan experience, it needed a ticketing partner that could hit the ground running, scale with its growing event calendar and deliver innovative technology – Co-op Live tapped Ticketmaster for the job.
The decision made sense as both are leaders in their respective industries who share a commitment to innovation, seamless operations and delivering exceptional live events.
Scale and Innovation
One of the key reasons Co-op Live chose Ticketmaster as its ticketing partner was the need for a partner that could provide solutions to handle large-scale events from day one. Ticketmaster’s ability to scale during high-demand periods has been crucial to the venue’s success, helping to sell out most of their shows on the first day of the onsale. To date, Co-op Live has over 85% of their ticket inventory sold – with the combination of venue and promoter marketing teams and the global reach of Ticketmaster’s marketing capabilities playing a crucial role in achieving that result.
Ticketmaster’s TM1 Events platform has been a game-changer for Co-op Live’s operations team. The platform’s flexibility allows for quick adjustments to be made when needed, and gives the venue control over their events – whether it’s updating interactive seat maps, managing ticket allotments or getting real-time reporting. The TM1 Events platform is a powerful tool for busy venues that require real-time adaptability.
Global Reach for a Global Venue
With Ticketmaster’s global fan reach, Co-op Live has been able to reach audiences from all over the world, ensuring their shows go beyond the local and national markets. This global visibility has been instrumental in getting their name into the market, and getting their shows sold out. Ticketmaster’s extensive network, combined with its advanced marketing tools, has helped Co-op Live connect with fans across borders, drive ticket sales and build a loyal fan base.
Committed to Accessibility
Accessibility is at the heart of Co-op Live’s operations, and Ticketmaster has been an essential partner in making the fan experience accessible to everyone. From the ticketing process to venue access, accessibility is prioritized by offering a wide range of ticketing options throughout every level of the venue. These options cater to differing needs including mobility restrictions or vision and hearing impairments. Ticketmaster’s platform ensures fans with accessibility needs can easily purchase tickets online, with fan support specialists available to assist, if needed.
Additionally, Co-op Live features accessible parking, step-free access and dedicated venue entrances for fans with accessibility needs. The venue’s dedication to accessibility also includes double the recommended number of accessible seats and the ability to adapt seating configurations based on demand.
Hands-On Support From Ticketmaster
Ticketmaster’s support doesn’t end with technology. The team was an extension of the venue for almost two years prior to opening the doors and works closely with venue staff daily to set up events and ensure successful onsales. Whether it’s providing training, offering strategic advice, or being present on event days to manage operations and fan customer service issues, Ticketmaster’s support has been an essential part of the venue’s event day success.
This collaborative partnership has allowed Co-op Live to focus on delivering unforgettable live experiences—while trusting Ticketmaster to handle the complexities of ticketing and fan engagement.
Learn more about how to partner with Ticketmaster and attract new audiences to your events.
Learn more about Co-op Live.
