Making It Easier to Go From Interest to Purchase
A fan can discover an event and decide they want to be there in a matter of minutes. Ticketmaster is building a mobile purchase experience designed to make the next step just as easy.
From navigating sales and exploring available tickets to selecting seats and completing checkout, Ticketmaster connects the moments that move fans from interest to purchase.
For event organizers, that means technology built to support fan demand and help turn more interest into ticket sales.
Manage Demand at Scale With Smart Queue
When thousands or even millions of fans want tickets at the same time, Ticketmaster Smart Queue helps manage demand while keeping fans connected to the purchase experience.
Fans can see their place in line and receive updates as they progress through the queue, giving them greater visibility into when it is their turn to shop.
For organizers, Smart Queue provides technology built to support high-volume sales at scale:
- 1,000 tickets sold per minute
- 10x increase in cart conversion
- 20% increase in average tickets per order
That means more visibility for fans and a platform designed to help organizers manage significant demand.
1,000
Tickets sold per minute
10x
increase in cart conversion
20%
increase in average tickets per order
Make It Easier to Find the Right Tickets
Once it is time to shop, fans can explore available inventory, view seat locations and compare ticket options directly from their phones.
Interactive seat maps bring the venue into the purchase experience, helping fans see where available seats are located and choose the tickets that work for them.
Ticket pricing and event information keeps the details fans need within the purchase journey, making it easier to move from available inventory to ticket selection.
For organizers, a more intuitive selection experience can help create a smoother path when fans are ready to buy.
Keep Fans Moving Through Checkout
After selecting tickets, fans can continue through checkout on the same device.
By connecting ticket selection and checkout within the mobile purchase journey, Ticketmaster creates a more direct path from choosing a ticket to completing an order.
For fans, it’s a simpler way to secure tickets to the events they want to attend. For organizers, it helps create more opportunities to convert purchase intent into ticket sales.
From “I Want to Go” to “I’m Going”
Every step matters when a fan decides they want to attend an event.
Ticketmaster brings demand management, ticket selection and checkout together in a connected mobile purchase experience designed to make it easier for fans to get tickets.
For organizers, that means technology built to support demand at scale and create a more direct path from fan interest to ticket sales.
Connect With Us To Learn How Ticketmaster Makes Mobile Ticketing Easier for Fans
