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How the Coachella Valley Firebirds Stay Playoff Ready with Ticketmaster
For teams competing deep into the postseason, playoff hockey moves fast. One goal can decide everything and sometimes, a win means an entirely new playoff series needs to be on sale within hours. That reality is familiar to the Coachella Valley
How the Coachella Valley Firebirds Stay Playoff Ready with Ticketmaster
For teams competing deep into the postseason, playoff hockey moves fast. One goal can decide everything and sometimes, a win means an entirely new playoff series needs to be on sale within hours. That reality is familiar to the Coachella Valley Firebirds, the American Hockey League affiliate of the Seattle Kraken.During the 2025–2026 season, the Firebirds advanced […]
Understanding the Soccer Fan with Ticketmaster Insights
Soccer’s momentum across North America continues to accelerate. Younger audiences, multicultural fandom, and digitally connected communities are reshaping how fans engage with the sport and how organizations build loyalty. For teams, leagues, and venues, understanding what motivates today’s soccer fans is essential to creating stronger relationships, driving attendance, and delivering meaningful live experiences. Ticketmaster combines […]
Ticketmaster Sport State of Play: How Fan Behavior Is Reshaping Live Sport
Live sports demand in the United States is evolving fast. Fans are no longer defined by local loyalty alone. They are traveling further, looking for unique experiences and expecting elevated experiences that match the best of live entertainment.Ticketmaster’s latest Sports State of Play report, based on research from thousands of U.S. sports fans, reveals a […]
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