screenshot of apple's iOS privacy updates preview on tablet

What’s New in iOS 17?

Building on the privacy enhancements introduced in iOS 15, Apple’s iOS 17 update empowers its users with greater control over their data. In response to these changes, marketers must adjust their strategies to comply with regulations and effectively engage privacy-conscious audiences. While the immediate impact of Apple’s latest update on marketing remains to be seen, one thing is clear: tech giants are increasingly prioritizing user privacy. This shift prompts a move towards consent-based marketing, where individuals willingly opt-in to receive brand communications.

5 Steps to Successful Consent-Based Marketing

Implementing consent-based marketing strategies requires a thoughtful approach. Here’s how you can succeed:

  1. Educate Your Audience: Clearly communicate the value of sharing data to enhance user experience.
  2. Optimize Permission Requests: Craft concise and compelling permission prompts that explain the benefits of data sharing and experiment with different messages to find what resonates best with your audience.
  3. Segmentation is Key: Utilize TM1’s segmentation capabilities to effectively target specific user groups.
  4. Transparency Builds Trust: Address any user concerns about their privacy by being transparent about data usage and emphasizing your commitment to data security.
  5. Monitor and Adapt: Continuously monitor post-iOS 17 campaign performance. Use TM1’s analytics to gauge user engagement and adjust strategies accordingly.

Unlocking iOS 17 with Ticketmaster’s Solutions 

With TM1 Marketing, we’re improving what you’ve already done. Instead of starting over, let’s build on your successful strategies, taking into account the changes from iOS 17.

Our Subscriber Management tool helps you target fans who’ve given marketing consent, so you can send tailored game notifications directly to their inbox. It’s about making your marketing efforts more effective. Plus, our TM1 Marketing’s Email solution makes managing subscriber data a breeze. You can track engagement, update info and keep your campaigns accurate and compliant. TM1 Marketing’s Email solution helps you level up from what you’ve already done, making it easier to strengthen fan relationships and achieve outstanding results.

With our upcoming SMS marketing tool, we provide the same powerful features as our email solution. It ensures top-tier subscriber management and consent compliance, allowing you to tap into the value of being where your fans are – on their mobile devices.

Ready to adapt your marketing strategies for iOS 17 and beyond? Explore the capabilities of Ticketmaster’s TM1 Marketing’s email marketing tool here.

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Andy White, Freelance WordPress Developer London