VIP ticketing gives fans special ways to experience their favorite artists, pairing premium seats with meaningful, exclusive experiences. By offering these packages directly on Ticketmaster, you can connect with the fans who value these moments most and help make each show even more successful.
Increased Visibility
VIP packages appear alongside regular tickets on the event page, making them easy for fans to discover as they shop. Additionally, gold stars on the seat map and additional marketing placements help highlight your VIP options so fans don’t miss them.
Easy Setup and Settlement
We provide tour-wide setup, reporting, and settlement – working directly with your VIP provider to keep the entire process simple and packages consistent across all dates.
Ticketless Upgrade Options
VIP upgrades can be woven into the purchase experience – and even offered to fans after they’ve already bought tickets.
How It Works
- Your package provider signs up to distribute packages via Ticketmaster.
- Packages are merchandised alongside all other tickets on our site, spotlighted on the seat map and shown at the top of the ticket list.
- Streamlined settlement pays package revenues directly to the packager.
With over 1 million VIP packages sold per year and more than 500 artists offering VIP annually through Ticketmaster, our platform provides a proven way to enhance your tour’s success.
For more information, please contact your Ticketmaster representative.
