Defining the Future of Live

Innovative partnerships will shape the next generation of live entertainment. The Nexus Certified Partner Network provides clients with access to best-in-class innovative solutions that further extend the power of Ticketmaster ticketing products.  

Ticketmaster’s Nexus program sits at the intersection of our clients and leading technology, with unique insights into the innovations shaping the live event industry. The landscape continues to shift faster than ever — these are four key trends across the live event technology landscape we’re keeping a pulse on: 

1. Branded Mobile Experiences: Fully branded mobile apps are revolutionizing fan engagement, offering seamless ticket purchases, merchandise sales, and more—all in the palm of your hand.
2. Biometric Entry: Biometric entry solutions are changing the game on event day, balancing enhanced security with fan privacy and operational efficiency.
3. Data-Forward Yield Strategies: Robust analytics is powering strategic, data-driven approaches to yield management that resonate with audiences on a deeper level.
4. Flexible Ticketing Models: Innovative ticketing models — from subscription packages to social sharing features — cater to the preferences of younger generations.

Dive deeper into these trends — and more — with our 2024 State of Ticketing: Innovation in Ticketing Technology report. Available exclusively to Ticketmaster clients, the report is a crucial resource for anyone looking to stay ahead in the dynamic world of live entertainment. Please be aware clients must be logged into Support Community to access the report.

Stay tuned for our “Innovations in Live” Spotlight Series on the advancements shaping our industry.

Not a client yet? Let’s work together! Learn more about our Nexus Certified Partner Network or contact us to become a valued client.