Data-Forward Yield Strategies

Understanding what fans want has become a cornerstone in the live entertainment industry. These fan insights are transforming how the industry approaches event ticketing — unlocking new and effective ways to engage fans and find new ones.

Analytics solutions are pivotal for bringing the vast, anonymous data landscape of live event ticketing into focus. Leveraging these insights means unlocking a powerful toolset for super serving your fans’ experience. Insights derived from fan data can go beyond yield strategies and help identify emerging trends, ensuring that what you provide resonates loudly.

Our LiveAnalytics team of analytics and business intelligence experts are there to support your goals, from keeping you up-to-date on industry trends to developing custom analyses to help you maximize complex datasets. When the Oklahoma City Thunder needed a new arena to meet the needs of its diehard fans — while reflecting the city’s rapid growth — they partnered with our LiveAnalytics team to help uncover their fans’ hidden needs specific to every seat in the house.

Want a deeper dive into the ticketing industry’s latest trends, including the impact of data on yield strategies? Check out our 2024 State of Ticketing: Innovation in Ticketing Technology report — now available exclusively to Ticketmaster clients.

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Andy White, Freelance WordPress Developer London