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Case Study
Inside LAFC’s Mobile-First Matchday Experience
For Los Angeles Football Club (LAFC), delivering an exceptional matchday experience starts well before kickoff. Since 2018, the club has operated with 100% mobile ticketing, creating a digital foundation that helps make it easier for fans to access
For Los Angeles Football Club (LAFC), delivering an exceptional matchday experience starts well before kickoff. Since 2018, the club has operated with 100% mobile ticketing, creating a digital foundation that helps make it easier for fans to access their tickets while giving LAFC greater visibility into how fans arrive and enter the stadium. Working with […]
5 Key Insights on What Fans Want From VIP Packages
What makes fans choose VIP? New Ticketmaster research gives us a closer look at what VIP buyers and interested fans in the U.S. value, how they discover packages and what ultimately helps them make the decision to purchase. The opportunity is clear: 73% of fans agree they would attend more events if they knew a […]
Every ticket is an opportunity to create more value for fans, but getting started with upsells, add ons and event extras, doesn’t have to mean launching premium hospitality or exclusive VIP experiences. Ticketmaster research found that fans are most interested in extras that make attending an event easier. From parking to priority entry access, simple offerings […]
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