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The Power of Digital Ticketing

Digital ticketing is elevating live experiences worldwide. Whether a sporting event, concert or theater performance, digital tickets bring any event day to new heights. Elevate the Fan Experience A fresh way to engage with your fans, digital ticketing brings a personalized touch to ...

Year One: An Inside Look at Clemson’s Switch to Ticketmaster

Storied Clemson Athletics dates to 1896 when the school fielded just two of the six ticketed sports it hosts today, football and baseball. The program also boasts having started America’s first scholarship fundraising organization in 1934, where donors gave $10 a year to help support the ...

Unleash Event Marketing with Ticketmaster Promoted

Get Ready for Ticketmaster Promoted: your passport to native advertising directly on Ticketmaster.com. With consumers being 25% more likely to engage with native ads than traditional banners, integrating Promoted Ads into your marketing mix is key to reaching the right fans while they browse ...

Celebrating Wicked’s Success on Broadway – and Beyond

From New York to more than 100 cities around the world, join us in celebrating Wicked’s 20 years on Broadway! 20 Wicked Years on Broadway 20 years on Broadway marks an important anniversary and represents the 'Year of the Fan’, a marketing campaign to celebrate the show's deep bond ...

Getting Started With Ticket Coloring

Welcome to the world of color-coded tickets, exclusively designed for SafeTix. With 12 colors to choose from, these tickets are designed to improve wayfinding — giving fans a faster and easier entry experience. Get ready to transform the way you host events with our new innovative feature, ...

Celebrate Hispanic Heritage Month with Live Nation

Live Nation and Ticketmaster are coming together to celebrate Hispanic Heritage Month, which takes place from September 15 through October 15 in the U.S. By recognizing the vibrant cultures, traditions and contributions of Hispanic and Latin Americans, we aim to honor the numerous achievements ...

TM1 Spotlight: Turniergesellschaft’s Race to Success

The Longines Luhmühlen Horse Trials has cemented itself as an integral part of both equestrian history and German culture with over six decades of competitions in Luhmühlen. One of only six CCI5* horse trials globally, the Luhmühlen Horse Trials welcomes thousands of equestrian fans daily to ...

Boost Your Event Marketing with TikTok and Ticketmaster

A Billion Voices. A Global Stage. In the fast-paced world of event promotion, quickly capturing your fans’ interest is now more critical than ever. At Ticketmaster, we know TikTok — with its massive 1 billion monthly users — provides event marketers with an extraordinary opportunity to ...

Navigate iOS 17’s Privacy Updates

What's New in iOS 17? Building on the privacy enhancements introduced in iOS 15, Apple's iOS 17 update empowers its users with greater control over their data. In response to these changes, marketers must adjust their strategies to comply with regulations and effectively engage ...

Discover Ticketmaster Travel

On average, 30%+ of Ticketmaster fans travel 100+ miles to their event, confirming the connection between live entertainment and travel. Enter Ticketmaster Travel: a solution that invites fans to explore unforgettable trips and travel opportunities as they browse out-of-town event tickets. ...

Mastering Your Late Sales Cycle

Every day we enable thousands of live events to happen around the world, so we want to give you a behind-the-scenes look at what you can do to boost your ticket sales as you head into the final stretch toward your big day.  It’s important to remember each event and its sales cycle is ...

SafeTix™: The Game-Changer in Digital Ticketing

Since its original launch in 2019, Ticketmaster’s SafeTix™ technology has been the industry leader in digital ticketing for North America. Now, as SafeTix expands globally, we are seeing the same incredible impact on venue operations across the United Kingdom –  a seamless end-to-end ...

TM1 Spotlight: The Event Day Experience at Spectrum Center

It’s event day at the Spectrum Center in Charlotte, NC, and Marina Jaramillo, Director of Arena Ticketing, is preparing for the evening’s spectacular show. Armed with a decade of ticketing experience and the power of TM1, Marina is ready to create an unforgettable, and easier-than-ever, event ...