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Making Every Seat Count With Vet Tix

Veteran Ticket Foundation, also known as Vet Tix, goes above and beyond to honor military veterans, service members, first responders and their families. As one of the leading distribution partners for Ticketmaster, Vet Tix has impacted the lives of countless individuals. Eddie Rausch, ...

2023: Distributed Commerce Year in Review

2023 will be remembered for Barbie and the Stanley Cup, but Ticketmaster’s Distributed Commerce team is right up there in the ranks for its impact on the culture of live events. By connecting fans with the events they love through partnerships that open live event discovery beyond ...

2024 U.S. Tax Law Updates You Need to Know

Per the American Rescue Plan Act of 2021, the U.S. Internal Revenue Service (IRS) changed the reporting thresholds for e-commerce sales such that Ticketmaster is required to issue 1099-K forms to sellers who are subject to U.S. tax law and who earn more than $600 annually from sales on a ...

Unleash Event Marketing With Ticketmaster Promoted

Announcing the launch of Ticketmaster Promoted Beta: your passport to native advertising directly on Ticketmaster.com. With consumers being 25% more likely to engage with native ads than traditional banners, integrating Promoted Ads into your marketing mix is key to reaching the right ...

Ticketmaster’s Innovations: Reshaping Live Events in 2023

In 2023, live events took center stage and Ticketmaster played a pivotal role in making the year unforgettable. Check out some of the game-changing innovations that are now reshaping how fans connect with events. TikTok Integration: Deepening Gen Z Relationships  TikTok and ...

The Power of Digital Ticketing

Digital ticketing is elevating live experiences worldwide. Whether a sporting event, concert or theater performance, digital tickets bring any event day to new heights. Elevate the Fan Experience A fresh way to engage with your fans, digital ticketing brings a personalized touch to ...

Year One: An Inside Look at Clemson’s Switch to Ticketmaster

Storied Clemson Athletics dates to 1896 when the school fielded just two of the six ticketed sports it hosts today, football and baseball. The program also boasts having started America’s first scholarship fundraising organization in 1934, where donors gave $10 a year to help support the ...

Celebrating Wicked’s Success on Broadway – and Beyond

From New York to more than 100 cities around the world, join us in celebrating Wicked’s 20 years on Broadway! 20 Wicked Years on Broadway 20 years on Broadway marks an important anniversary and represents the 'Year of the Fan’, a marketing campaign to celebrate the show's deep bond ...

Getting Started With Ticket Coloring

Welcome to the world of color-coded tickets, exclusively designed for SafeTix. With 12 colors to choose from, these tickets are designed to improve wayfinding — giving fans a faster and easier entry experience. Get ready to transform the way you host events with our new innovative feature, ...

Celebrate Hispanic Heritage Month with Live Nation

Live Nation and Ticketmaster are coming together to celebrate Hispanic Heritage Month, which takes place from September 15 through October 15 in the U.S. By recognizing the vibrant cultures, traditions and contributions of Hispanic and Latin Americans, we aim to honor the numerous achievements ...

TM1 Spotlight: Turniergesellschaft’s Race to Success

The Longines Luhmühlen Horse Trials has cemented itself as an integral part of both equestrian history and German culture with over six decades of competitions in Luhmühlen. One of only six CCI5* horse trials globally, the Luhmühlen Horse Trials welcomes thousands of equestrian fans daily to ...

Boost Your Event Marketing with TikTok and Ticketmaster

A Billion Voices. A Global Stage. In the fast-paced world of event promotion, quickly capturing your fans’ interest is now more critical than ever. At Ticketmaster, we know TikTok — with its massive 1 billion monthly users — provides event marketers with an extraordinary opportunity to ...

Navigate iOS 17’s Privacy Updates

What's New in iOS 17? Building on the privacy enhancements introduced in iOS 15, Apple's iOS 17 update empowers its users with greater control over their data. In response to these changes, marketers must adjust their strategies to comply with regulations and effectively engage ...