Blogs

Latest Posts

The Ultimate Technical SEO Checklist

Every day our marketing engine is hard at work, selling thousands of events to fans who are actively searching for their perfect tickets. And Ticketmaster’s SEO team plays a critical part in this, ensuring your events are optimized for discovery. In addition to our always-on SEO efforts, there ...

6 Steps to Improve Your Email Marketing

With more than 300 billion emails sent worldwide in 2021, it’s more important than ever to have a solid email marketing strategy to help you stand out in the crowd. A great approach keeps your fans in the loop and increases engagement, helping grow your database to drive even more conversions. ...

TAYLOR SWIFT | THE ERAS TOUR ONSALE EXPLAINED

We strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour. First, we want to apologize to Taylor and all of her fans - especially those who had a terrible experience trying to purchase ...

Vet Tix — Giving Something to Those Who Gave

In 1996, November was officially declared National Veterans and Military Families Month in the United States. Since then, November has been a time to acknowledge the tremendous sacrifices our veterans and military families make. As military members return from deployment and re-enter their ...

Increase Your Event Visibility With SEO

Did you know that you play an active part in your Ticketmaster event’s SEO ranking? From targeting high-volume keywords to building internal links, your event can rank at the top of search engines like Google and Bing, too. According to SEO company Moz, incorporating an SEO strategy has 20X ...

3 Ways to Give the Gift of Live

Get ready to wrap up 2022 and give the gift of live this holiday season. Here are three ways you can tie the bow on your events during this festive time: 1. Ticketing Deals & Offers Incorporating special holiday deals and offers into your marketing strategy will gain exposure for ...

How StellarAlgo, Ticketmaster and the Calgary Flames Grew a Fanbase

Gliding into their 2021-22 season, the Calgary Flames focused on how to grow, retain and nurture their single-ticket purchasers. To begin this process, the Flames partnered with StellarAlgo, an intuitive platform that helps sports and live audience organizations quickly and cost-effectively ...

The Cure Bowl — More Than a Game

Every October, Breast Cancer Awareness Month is celebrated worldwide, but for the Orlando Sports Foundation, the mission to find a cure never stops. The Orlando Sports Foundation, Inc. is a 501(c)(3) organization dedicated to raising funds and awareness for organizations working to find a ...

Get Event Day Insights on the Go

Have you ever wanted to access or share data, on-the-go, in real-time? Look no further! With the TM1 Reports mobile app, you can do all of this without ever being tied to your computer.  Get instant access to sales, inventory and reporting data for your event from wherever you are. No ...

Digital Ticketing Made a Splash This Summer

From sunny skies to warm astroturf, Ticketmaster’s SafeTix™ mobile tickets made event-going even easier for fans this past summer. Over half of all fans use SafeTix for entry, taking advantage of simple self-service scanning and industry-leading technology.  Top 5 Highlights from ...

Serving Up Digital Ticketing At the 2022 US Open

Ticketmaster’s SafeTix™ technology makes digital ticketing even more valuable. While enhancing the onsite experience from sale to scan, you also gain powerful visibility into your fan database and streamline venue operations. This year’s 2022 US Open saw incredible results with SafeTix, ...

How SoFi Stadium, Ticketmaster and Alvarado Partnered to Win Entry

When searching for the perfect hardware solution for their cutting-edge stadium, SoFi Stadium needed a trusted partner to elevate fan entry. They began evaluating gate-entry products, searching for a partner with a hardware solution that would bring fans into the stadium swiftly and safely. ...

3 Key Features for Simple Event Creation

From real-time collaboration tools to drawing custom floorplans, we’ve got you covered with TM1 Events! Events not only allows you to build your event in a matter of minutes but helps reduce errors and simplify staff training with its pre-configuring elements. Even more, you can leverage ...

How TikTok and Ticketmaster are Tapping into Gen Z

We’ve recently partnered with TikTok, the leading short-form video platform, in creating a ‘Ticketmaster Mini-App’. By enabling TikTok’s billion+ active users to discover, engage and connect with Ticketmaster events, we’re extending the reach of our clients' events to a diverse and global ...

Unlock New Opportunities With Our Nexus Partners

Ticketing doesn’t stop with the ticket. A ticket can provide insights into your fans, drive more retention and elevate your venue’s entry experience. But, the landscape of the tools and technologies you need to leverage to optimize your ticketing operations keeps getting more complex. Enter ...

XFL and Ticketmaster Announce New Multi-Year Partnership

In anticipation of the upcoming 2023 season, the XFL and Ticketmaster announced today a new, multi-year partnership making Ticketmaster the Official Ticketing Partner of the XFL. All 43 games of the XFL season (40 regular season games, two playoffs, one championship) across the League’s eight ...

TICKETMASTER TO ACQUIRE THAI TICKET MAJOR, STRENGTHENING PRESENCE IN ASIA

Ticketmaster, the global leader in live event ticketing, today announced a part acquisition of Thai Ticket Major (TTM), headquartered in Bangkok, Thailand. The acquisition is scheduled to complete in Q3 (subject to customary closing conditions being satisfied). This continued expansion in Asia ...